Jocelyn Noveck/The Associated Press
NEW YORK, N.Y. – The activity on Thursday at BCBGMaxAzria’s Fashion Week aerodrome appearance was abounding and bohemian, and the attending was pastel: Pale, aerial colours like bald pink, ablaze blush, ecru, ablaze aqua, blah violet and lavender.
And if you admired what you saw, you didn’t alike accept to leave your bench to go shopping. In a new Fashion Week twist, BCBG included instructions on how to buy assorted looks by “liking” an Instagram photo from the collection, afterwards which the user would accept an emailed articulation to shop.
Designers Max Azria and his wife, Lubov, declared their Spring 2015 accumulating as a mix of “timeless breeding with bohemian silhouettes.” The accent was on long, chiffon apparel belted at the waist, in attenuate prints or, often, a simple one-colour look.
The best arresting items included a cottony blanket dress in a appealing blah violet, with a crumb bloom checky belt; a sleeveless cottony dress in a colour alleged lavender mist; and, to end the show, a cottony V-neck dress in a attractive adumbration of aged rose.
Most looks were light, authoritative the casual abundant look, such as a white colossal anorak commutual with a white cottony dress, attending alike added in comparison.
A white abstract motorcycle jacket, though, was a nice accompaniment allotment to a affection brim and affection cobweb abstract top — all in white.
The Instagram arcade apparatus stems from accord amid BCBGMaxAzria and the LIKEtoKNOW.it service, which sends an email to users who accept “liked” an Instagram photo a articulation to buy it from the designer’s website. In all, the architecture abode said, nine looks were accessible for acquirement via the new system.
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