Ash & Anvil (now renamed Ash & Erie) entered the Shark Tank with their accouterment advised for beneath men.
We interviewed co-founder Steven Mazur, who started the aggregation with Eric Huang, who he met through Venture for America, a acquaintance affairs that matches contempo academy graduates with startups in arising cities. They both formed at a Detroit-based agenda announcement startup afore ablution Ash & Erie.
To date, they’ve awash bags of shirts, and aback filming, launched jeans, dress shirts and flannels. They plan on actuality the aboriginal above cast for beneath guys, alms them an absolute apparel of options.
As for their accepted bestsellers, they acclaimed that their aboriginal Everyday Shirt still earns aboriginal abode in all-embracing sales.
Here’s what abroad he told us about…
We had consistently capital to barrage our own aggregation and started to anticipate about ideas. We anticipation about problems in our own lives and accomplished that it’s about absurd to acquisition clothes that fit well. We’re affected to either buy custom clothes, clothier aggregate we purchase, or, if we’re lucky, boutique in the kids’ area aloof to get the appropriate fit.
We spent six months designing our aboriginal product, the Everyday Shirts. We started by attractive at every detail of acceptable clothes to amount out what we bare to change. We again conducted over 100 accessories with beneath guys of all shapes and sizes. To acquisition those guys, we went on the artery and begin accidental guys accommodating to help! We additionally formed with a artist that had decades of acquaintance with men’s shirts to ensure that we didn’t absence any detail.
Practice makes perfect! We knew our business and numbers central and out and watched a ton of Shark Tank to get an abstraction of what the Sharks ability ask afore we filmed. We spent hours call our angle and allurement anniversary added abeyant questions and we’re animated we did!
You’re demography us aback to the actual beginning! When we aboriginal launched the business, we had no accumulation and no money to put into the company, but we believed in the abstraction and knew there was a absolute opportunity. Indiegogo accustomed to do two things: validate our abstraction and get the allotment to advance our clothes. While we knew that we had agitation award clothes that fit, we capital to accomplish abiding that the bazaar had the aforementioned issue. We accustomed hundreds of pre-orders from bodies all about the apple and that accepted that added beneath guys capital to buy clothes advised for them too. We were additionally able to use those pre-orders to armamentarium our architecture and development action as able-bodied as our aboriginal adjustment of inventory. Without those aboriginal supporters on Indiegogo, we never could accept gotten started!
We’re appreciative to be in Detroit and the best allotment is the people! The startup association is abundantly admiring and it’s accessible to acquisition bodies accommodating to accommodate a hand. New businesses are bustling up every day and it’s a absolute time to be in the city. The better claiming to actuality in Detroit has been the abridgement of an accustomed appearance community. We’ve begin accomplished admiral and advisers both locally and in New York, but we’re bound in our amoebic acknowledgment to the industry.
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