Lauren Conrad has taken the dive into abundance appearance design!
The absoluteness television alum and affairs guru’s newest appearance endeavor with Kohl’s is called, fittingly, LC Lauren Conrad Maternity.
Featuring aggregate from dresses to jeggings, the cast new band debuts Wednesday, June 7, online and in Kohl’s stores, aing her afresh dropped LC Lauren Conrad Beach Collection.
Conrad, 31 — who’s assured a babyish boy with bedmate William Acquaint — batten to PEOPLE about her new collection, administration an absolute photo in which she’s clay one of its basic pieces.
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PEOPLE: Can you acquaint us a bit about what we can apprehend from your maternology line?
Lauren Conrad: Of course. I was so aflame to do this category, but again, I capital to delay until I acquainted assured designing, like I had accomplished maternology as a class myself. It was absolutely nice to go in to this while I was aggravating to amount out my own maternology style, so I absolutely capital to accomplish abiding that the artful of this band was actual adamant with the absolute LC Lauren Conrad collection.
One of the things I absolutely struggled with back I was arcade was that I capital to advance my accustomed style, but I had agitation award the types of pieces accessible in maternology collections. So I capital to babyish appear our absolute chump who aloof happens to accept a new shape, but still wants to dress in band with her appearance that she has had for years.
PEOPLE: Using what you abstruse throughout your own pregnancy, what did you amount out you capital to accommodate and didn’t appetite to include?
Lauren: By the time it came bottomward to it and we were putting it calm and affairs it all, I had some appealing able opinions about silhouettes. We absolutely capital to accommodate a lot of dresses, mostly because at the time this was advancing out, I basically lived in dresses – they were the best adequate for me and were the easiest fit-wise.
We did do two pairs of black jeggings, which are affectionate of fun to brace with some off-the-shoulder amorous acme we did. I absolutely capital things that were cinched or added body-con because I begin that I acquainted best in pieces that gave me a appearance as against to added tent-like pieces.
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PEOPLE: How easily on were you in the process, and how continued did it take? I apperceive you had a duke in selecting the pieces.
Lauren: We started appropriate afterwards I announced, so the alpha of this year, and afresh we spent the afterward several months developing the line. It was absolutely a appealing abbreviate timeline for us because we had to do aggregate from afflatus and accordance to developing it.
Fortunately, because of our access befitting it in band with the absolute collection, we were able to assignment off the trends we’re activity afterwards in that line, so that helped us out a lot. It’s been a process. I’m absolutely afflicted with my team, abnormally on the assembly side, for actuality able to cull it off on such a abbreviate timeline.
PEOPLE: Is there annihilation new you abstruse from creating this maternology band that you hadn’t in antecedent collections?
Lauren: I anticipate maternology was appealing seamless. It absolutely was aloof about tweaking the fit. There’s a little bit you appetite to accede back it comes to fabrication, but personally, I aloof capital to boutique like I’ve consistently shopped and accept things fit me.
It absolutely was aloof absorption on that fit. Kohl’s has a lot of acquaintance in maternity, so they were so accessible there. It absolutely wasn’t as arduous as I accepted it to be. It was appealing simple.
PEOPLE: What accept been some of your maternology must-haves?
Lauren: I anticipate for me, it’s dresses and flowy tops. Those are my go-tos. I alone like softer, stretchier fabrics for every day, and some affectionate of sweeter sundresses. With the dresses, we did two of them — one of them is off the accept and a jersey-type dress, which I absolutely like.
Then we did a brace that were sweeter and they did that algid accept because I acquainted like you still appetite to dress acquiescently and appearance off a little bit. Shoulders are a appealing accessible allotment of your anatomy to appearance off back you’re aggravating to dress about some added things, so I acquainted like that was a accordant trend, and it was a acceptable one to go afterwards in this line. It was one that I was attractive to wear.
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PEOPLE: Is there annihilation you’re attractive advanced to cutting post-pregnancy?
Lauren: I assumption I absence my waist. That’s the alone thing. I’m accomplished with aggregate else. I’m aflame to abrasion high-waisted shorts and jeans afresh and added separates. I’ve been active in dresses. I’ve already started accomplishing a little bit of arcade for my post-dressing. But afresh I additionally didn’t alike consider, which was so silly, but the apparel back you’re nursing is a little altered too so it’s aloof an alibi absolutely to boutique aloof for on-downs and V-necks.
PEOPLE: What did you achievement to accomplish with the line?
Lauren: To ample a void, really. I feel like in the past, the best amoebic collections that I appear are ones that I acquainted like I needed. Like if I was arcade and couldn’t acquisition this, I accept a activity added bodies are accepting that aforementioned issue. So I aloof capital to actualize a absolutely admirable band that abundant women could feel absolutely assured in and feel absolutely acceptable about themselves.
PEOPLE: Would you anytime accede designing babyish clothes next?
Lauren: I would! We haven’t absolutely talked about it yet but yeah, aggregate is cuter tiny, so I anticipate that I’ve done my fair allotment of arcade for babyish clothes, which has been absolutely fun. So I anticipate that would be a absolutely agitative class to get into.
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PEOPLE: Your babyish battery looked beautiful. How did aggregate go?
Lauren: Oh, it was great. It was so nice of them. [My] accompany and my mom and mother-in-law got together. It was actual candied of them, and it was a admirable day.
PEOPLE: How are you accepting accessible for the baby? Shopping, ambience up the nursery?
Lauren: I’m aloof about there. I anticipate we’re ready, but I feel appealing acceptable about area we’re at.
PEOPLE: What are you best aflame about for the babyish to be here?
Lauren: I anticipate the best agitative affair is aloof to accommodated your tiny being that you’ve been growing for so long. Up until now, they’re affectionate of a abstruseness to you, so I anticipate we’re aloof absolutely aflame to accommodated our new ancestors member.
LC Lauren Conrad Maternology debuts Wednesday, June 7, online and in Kohl’s food nationwide.
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