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Called Curtsy, the startup began back one University of Mississippi abode sister accomplished she could acquire a active by renting out her closet abounding of dresses to the blow of Greek row.

Curtsy is a bit like Rent-the-Runway, except you’re browsing for dresses from your neighbor’s apparel and again branch over to try them on and possibly abrasion one of them the aforementioned day.

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The abstraction anon became actual accepted beyond campus, acrimonious up 3,000 mostly changeable users and breeding a cardinal of ancillary businesses, according to the aggregation abaft the platform.

Mary Margaret Tardy, who aing back a abode sister told her about the idea, was one of those women anon award herself with a advancing dress rental business.

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“I accept this one dress that I put up at the alpha of the startup, and it has been busy about every anniversary back then,” Tardy told me. “I jokingly alarm it my ‘greatest investment’ because I accept fabricated so abundant added money off of renting the dress than I absolutely paid for the dress.”

Sara Kiparizoska, Curtsy’s aboriginal founder, has back gone on to medical academy to become an OB/GYN, but larboard her startup in the calmly of her friends, Eli Allen, William Ault and David Oates — three bodies who never absurd they’d end up in the dress business.

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But the three acutely saw the amount in the idea. “I boutique for clothes already a year,” explained Ault. “My adherent shops already a week.”

Adding to that, Oates a me the women in Curtsy’s antecedent academy campus bazaar charge at atomic 20 dresses a year for contest and academic occasions, decidedly if they’re complex in the Greek arrangement — 3,000 antecedent users in charge of a dress at atomic 20 times a year seemed like a acceptable befalling to capitalize on.

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But there’s no acknowledgment of the founders, now all men, on the armpit for a acumen — the ambition admirers ability achieve a agglomeration of guys wouldn’t get them or what they’re attractive for. All the pictures and blog posts affection women, too.

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Ault assured me the aboriginal architect is still complex until this December and that his aggregation hires affluence of women — they are hiring engineers appropriate now — and he makes abiding to get a lot of acknowledgment from Curtsy’s changeable user base. “We’re absolutely outnumbered,” said Ault.

Oates, for his part, has a accomplishments in on-demand commitment — he jokingly boasted to me he was the cardinal one DoorDash commitment disciplinarian in San Francisco aftermost summer and already got to bear to Sam Altman’s house. “I was aloof aggravating to accumulate it cool,” Oates said about animadversion on his dream tech leader’s door. But he additionally acicular out the acquaintance helped advise him about the alternate bounded commitment business.

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However, there’s no commitment apparatus aural Curtsy. Instead, all the academy women attractive for and renting out dresses are aural a mile ambit of anniversary added so they can calmly pop over to see the apparel accessible in being and booty them home if they acquisition article that works.

The academy avenue seems to be alive for now — it took off at Ole Miss and the aggregation is alive on accretion as anon as accessible to added academy campuses nationwide. But the aggregation will charge to absorb those users already they alum — article adamantine for startups to do back aloof absorption on the academy crowd.

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“We anticipate acceptable that academy bazaar is activity to put us in a absolutely acceptable atom to go up market, expand into cities and ambition our crumbling chump base,” Allen said about the aing appearance for the startup.

Curtsy affairs to focus on academy women, decidedly in the South, as its ambition bazaar until aing year. However, anyone (men included) can assurance up and download the app appropriate now and alpha examination bounded dresses — or alpha renting them out — in their area.

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