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Exactly 70 years ago, Adolf Dassler founded the sports cast Adidas — a bald year afterwards his brother, Rudolf Dassler, created adversary brand, Puma.

The two world-renowned brands can be traced aback to a now allegorical ancestors quarrel, after which neither Puma nor Adidas would abide today.

Originally, the brothers formed calm on two-striped sneakers and, in 1919, the duo founded Gebrüder Dassler, Geda for abbreviate his shoe branch would booty them appropriate through the Second World War.

However, Geda concluded abruptly in 1948 — to this day historians are baffled as to what led the Dassler brothers to allotment ways. Even back Adolf and Rudolf died, they were active at adverse ends of the boondocks cemetery.

Little did the brothers apperceive that their animosity would change the antic appurtenances industry forever, nor that it would still be greatly abstraction the baby boondocks of Herzogenaurach, area both companies are based, to this day.

To mark the 70th ceremony of the Dassler altercation and the founding of Puma, Business Insider visited the “cradle of the antic appurtenances industry” as historians alarm the town, to see how the two brands still boss and bisect the mural today.

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