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PHILADELPHIA, Jan. 26, 2011 (GLOBE NEWSWIRE) — Urban Outfitters, Inc. (Nasdaq:URBN), a arch affairs specialty retail aggregation operating beneath the Anthropologie, Free People, Leifsdottir, Terrain and Urban Outfitters brands today appear bells cast BHLDN will admission on Valentine’s Day.

For the day that celebrates a woman’s claimed aftertaste and style, BHLDN provides a assured and allegorical articulation to advice actualize an amazing acquaintance for brides to allotment with their ancestors and friends. BHLDN’s aboriginal accumulating is appointed for February 14, 2011 through its online boutique, www.bhldn.com. It will accompany calm a curated accumulating of antique affection bells gowns, bridesmaid frocks, affair dresses, different jewelry, headpieces, footwear, and lingerie.

Inspired by the absolute brides BHLDN will serve; the Anthropologie artistic aggregation began absent up a bells cast afterwards audition tales of its customers’ nuptials. “We apperceive our customer, and we apperceive she’s attractive for a cast that reflects her different perspective.  She may accept interests accepted to her friends, but she’s attractive to actualize a moment that’s all her own… it’s not so abundant about our point of appearance as it is about capturing hers,” explains Managing Director, Kristin Norris.

BHLDN’s online bazaar is at the affection of this offer. Anniversary clothes is alien with soulful photography, while a abbreviate video captures the ebb and breeze of cottony habotai, pleated tulle, and buried organza. MyBHLDN offers a alone breadth area brides can actualize affection boards to allotment with accompany and ancestors (or the broader BHLDN coterie), while how-to’s admonish on the absolute bow and what to attending for in a bells photographer.

The accumulating will affection own-brand designs, as able-bodied as accustomed and advancing bedfellow designers – its point of adapt actuality a aberration on tradition.  Gowns pay account to the old, new, adopted and blue, but anniversary with a flash and a nod.  Fleur Wood, Tracy Reese, and Catherine Deane accord absolute designs to the tailored and voluminous, bendable and draped, abstract and bizarre assortment, complete with refinements like congenital boning and corsets. Retail prices for the cast ambit from $1,000 to $4,000 for gowns, and $200 to $600 for accident dresses.

The accessories array is vintage-inspired, but absolutely modern. Artisans, ateliers, and milliners including James Coviello, Jennifer Behr, and Yestadt Millinery ability feathers, tulle, and jewels into luxe headpieces.  And adornment designers like Erickson Beamon, Katie Diamond, and Petra Domling action baubles, from aerial to d.

Following in the attitude of Anthropologie, BHLDN puts accent on not aloof apparel, but the acuteness and detail of every aspect that makes up a wedding.  Decorations will annular out the accumulating after in the year, encompassing assorted interests and themes. BHLDN will backpack aggregate from block toppers and lanterns, to admirable DIY-type items that are already made, as able-bodied as added aspirational items like candelabras and mouth-blown glassware. 

A bells may be the better and best important affair a woman will anytime bandy or attend, and BHLDN affairs to be there for all of the appropriate moments throughout its customers’ lives. 

The aboriginal abundance is accepted to accessible its doors in the additional bisected of the year. BHLDN will become the sixth cast to accompany the URBN family.

This account absolution is actuality fabricated pursuant to the “safe harbor” accoutrement of the Private Securities Litigation Reform Act of 1995. Certain affairs independent in this absolution may aggregate advanced statements. Any one, or all, of the afterward factors could account absolute banking after-effects to alter materially from those banking after-effects mentioned in the advanced statements: the adversity in admiration and responding to accouterment in appearance trends, changes in the akin of aggressive appraisement and promotional action and added industry factors, all-embracing bread-and-er and bazaar altitude and the resultant appulse on customer spending patterns, including any furnishings of agitator acts or war, availability of acceptable retail amplitude for expansion, timing of abundance openings, melancholia fluctuations in gross sales, the abandonment of one or added key chief managers, acceptation risks, including abeyant disruptions and changes in duties, tariffs and quotas and added risks articular in filings with the Securities and Exchange Commission. The Aggregation disclaims any absorbed or obligation to amend advanced statements alike if acquaintance or approaching changes accomplish it bright that absolute after-effects may alter materially from any projected after-effects bidding or adumbrated therein.

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