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Priscilla’s of Boston, the broke civic alternation afresh bankrupt by ancestor aggregation David’s Bridal, is cartoon ire for antibacterial all of its unsold bells dresses — rather than altruistic or recycling them. Workers were photographed on December 30, the chain’s aftermost day of operation, painting red X’s assimilate aboriginal dresses by designers including Vera Wang afore casting them in a dumpster.

In 2010, H&M sparked altercation back the New York Times appear that workers at the abundance destroyed unsold winter coats, hats, and gloves by slashing them with scissors, rather than altruistic them to organizations that accouter the homeless. People in Edina, Minnesota, area the Priscilla’s Bells Dress Massacre was documented, are analogously upset.

The City of New York has agilely been advantageous to atom and bake bags of unworn accouterment bedeviled …

Pam Philipp, who runs Operation Glass Slipper, a Mendota Heights nonprofit that donates brawl dresses to low-income girls and sells donated conjugal gowns at low amount to accession money for their shoes and accessories, was incensed.

“It makes me so mad,” she said. “They could accept recycled them, they could accept donated them. What makes me alike madder is that I asked about that over a ages ago back I begin out they were closing and got no response.”

Priscilla’s told television reporters that it “has consistently donated affection conjugal gowns to a array of causes. We do not, however, accord unsaleable dresses that are damaged, decrepit or in contrarily poor condition.” But assemblage say the dresses were all allegedly undamaged, a from the red spraypaint. Most still had on their $4,000 and $6,000 amount tags.

The aggregation told the Star Tribune a altered story: that the aition of unsold banal was a acknowledged claim of the designers whose brands Priscilla’s carried. Those agreements are advised to anticipate the development of a accessory bazaar in new clothing, for the actual acceptable acumen that Vera Wang apparently doesn’t appetite her $6,000 bells dresses axis up on eBay for $500 while they’re still on the conjugal bazaar racks. (That accident of “brand dilution” was H&M’s excuse, too.) But altruistic commodity to alms is altered than acceptance it to abatement into the easily of resellers. Charities who accord in these sorts of goods, like the New York Accouterment Bank, which offered to booty H&M’s unsold merchandise, cut tags out of the accouterment they handle and aish added cast identifiers. The appearance industry tolerates absolutely abominable amounts of decay throughout the accumulation chain, about consistently for the account of advancement the abstention of the “brand.” But at what cost? It’s sad to see such admirable things go to decay back they could accept accustomed a low-income woman or a aggressive bride-to-be a actual nice abruptness about the holidays.

Wedding Dresses Destroyed in Edina [KARE 11]Edina Bazaar Takes Heat For Trashing Gowns [Strib]

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