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Kickstarter

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A new Kickstarter activity claims to break the better botheration with men’s dress shirts — the billowing collar.

“Everybody consistently tells me what they abhorrence the best about dress shirts is the allotment of the shirt that aloof flops,” Rob Kessler, the project’s co-founder, told Business Insider. “Most collars are aloof too abundant and the placket can’t abutment the weight.”

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Kessler, who’s based in Milwaukee, knew he capital to fix men’s dress shirts fit afterwards seeing photos from his own wedding, area he wore a shirt with no tie. “I’ve never been a tie guy,” Kessler told us. “On my bells day, I went accidental and my shirt just  kept tucking beneath my accessory the accomplished day. All I did was lift that affair up and try to accomplish it stand.”

million dollar collar kickstarter

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Kickstarter

After seeing the photos, he began developing a men’s shirt that would attending brittle and able alike after a tie. He accomplished the best access would be to actualize a placket — the allotment of the shirt that supports the blush — that was stiffer.

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“I started arena with altered abstracts and acid up dress shirts,” Kessler said. “I additionally started accomplishing analysis online to see if there was annihilation out there, and aggregate seemed to be up in the collar and annihilation was bottomward in the placket.”

million dollar collar kickstarter

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Kickstarter

The alone affair Kessler said he begin was a disposable placket abutment patented in 1888. He afflicted the architecture so it would be assuredly installed and continued it from the collar bottomward to the third on. The aftereffect is the Million Dollar Collar , which Kessler calls the, “biggest advance in dress shirts back the collar break was patented in 1953.”

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His architecture for a assuredly installed placket abutment is patent-pending, and the aggregation has filed for a abounding patent, Kessler said.

The shirts will appear in blue, white, and gray, and are fabricated from long-strand (Egyptian) cotton. The aggregation hopes to accession $40,000 on Kickstarter to get the shirts off the ground.

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Read added about the Kickstarter actuality .

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