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Over the weekend, for conceivably the aboriginal time in the history of the Internet, astrologer appearance went viral. One woman acquaint an Amazon articulation to an inexpensive, blithely atramentous dress in a Facebook accumulation for changeable TV meteorologists about a ages ago. Since then, acclimate broadcasters all over the country accept ordered it, accurate for a surreal accession of screenshots and photos that went agrarian on Reddit. Now, meteorologists on Twitter are talking about the Sisterhood of the Traveling Dress.

Christina Cauterucci is a Slate agents writer.

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The dress costs about $23 on Amazon and $61 beeline from the vendor, Homeyee, a China-based e-commerce armpit whose website is abounding of “lorem ipsum” placeholders and mistranslations. The low amount point; advanced array of ablaze colors; adaptable fabric; and flattering, structured cut fabricated it a affirmation for meteorologists who charge to anatomy a high-volume apparel without, in best cases, an employer-provided accouterment budget.

Meteorologists, it turns out, are athirst for accouterment recommendations. Their jobs crave clothes that are adequate abundant to move about in (the across-the-board accoutrements of a algid front! the quick accomplish of an admission hurricane!), adorned abundant for a TV broadcast, and bargain abundant to buy added than one. “Sometimes what to abrasion is better accent of my job,” the Acclimate Channel’s Jen Carfagno told me over email. “Don’t attending too old, or too young. Too bound will accomplish you attending like accessible for the ball club. Too billowing will accomplish you attending frumpy. Black every day is boring. Patterns are boxy with the lights and camera. Blockage wrinkle-free is tough. How abounding styles of red dresses are there anyway?”

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Heather Sophia of Mississippi News Now says the accepted apparel for changeable meteorologists has afflicted a lot over the accomplished decade. “When I landed my aboriginal TV job, I had two to three suits with a variety of blouses,” she told me. “Now, I accept a closet abounding of dresses. I candidly can’t recall the aftermost time I wore a accouterment on air.” Sophia thinks that women adopted apparel in antecedent ancestors of broadcasting, aback they acquainted accountability to attending as accurate as the men who bedeviled the industry. “As added and more females were assassin and climbed the ladder, I accept dresses and clothes alfresco the accouterment became more acceptable with the aforementioned credibility,” she says. Now, dresses action on-air women a way “to embrace their femininity.” 

The Acclimate Channel’s Stephanie Abrams says the prevalence of dress-clad meteorologists is a assurance of a added dressed-down society. And dresses, added than suits, are calmly accessible in colors added than black, a blush she calls “unfriendly.” A dejected accouterment could be alike worse. “For a while there, you had to be absolutely accurate with what blush dejection you wore, what blush greens you wore,” Abrams says. Luckily, her arrangement uses TV monitors instead of the dejected or blooming screens that could accomplish ill-dressed meteorologists disappear, although blush is still a above concern. “Remember the gold/black/blue dress thing? That happens all the time,” Carfagno says. “I accept about six amethyst dresses. They all attending dejected on TV.” Sophia is acquainted of her dresses’ texture, too. “I don’t appetite my clothes to be a distraction from the acclimate adventure I’m telling, so I shy abroad from covering and annihilation with sequins … because it tends to reflect the light,” she says. 

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Since meteorologists can’t bung their mics into a board like anchors sometimes do, they accept to abrasion article that can board a beefy mic and earpiece anchorperson device. Carfagno wears chastening on a band about her thigh—like “a Bond girl,” she says—and Abrams tucks chastening into her Spanx on her back; added women use a bra band to accumulate it stable.

Viewers accept registered their disapproval aback Carfagno’s beat article they advised too tight; some accept alike asked if she was pregnant. “Then I about booty that accouterments off common rotation,” she says. Abrams advises women to abrasion whatever makes them feel adequate so they can focus on their jobs. Still, abecedarian opinions appear in from all sides. “Nowadays with amusing media, [viewers] acquaint you aggregate you appetite to apprehend and not hear,” she says.

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Carfagno says changeable meteorologists are consistently allurement one another, “Who are you wearing?” According to Abrams, there’s no abashment in artful a colleague’s dress as continued as you buy it in a altered blush if you assignment at the aforementioned network. Pro tips are alike added acute aback it comes to advertisement in brutal weather. Abrams loves to allotment her abstruse to blockage balmy in rain and snow: She buys heating wraps and pads from the pharmacy and sticks them all over her body, again wears a wetsuit. She puts added heating pads in her anorak while she’s accepting accessible in the morning, so aback she goes out into the storm, she’s “raging hot, sweating, like, you feel like you’re activity to canyon out.”

Freezing temperatures are a botheration in the studio, too. Like abounding appointment buildings, the Acclimate Channel flat is colder for Abrams and the added women in dresses than it is for the men in suits. One of Abrams’ contempo Instagram posts shows her and two added women cutting winter jackets and clutching a heating lamp during a bartering breach while their macho aide claims bathed armpits. (And yet the winter-unfriendly sheath dress charcoal queen on TV.)

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Very few on-air meteorologists get apparel budgets, which can accomplish for a abundant banking accountability if they don’t boutique wisely. “I adulation French Connection, but they can be pricey,” Sophia says. “I delay until their dresses go on approval and aback it’s apparent an added 30 to 40 percent off the approval price.” She owns added than 100 dresses, anniversary of which amount an boilerplate of $40 to $60, from approval racks at outlets like Dillard’s, Saks Off 5th, Michael Kors, BCBG, J.Crew, and H&M; she finds January to be the cheapest ages for dress-buying. “This month, I’ve spent about $250 on my apparel and came home with six dresses,” she says. “There are some changeable reporters/meteorologists that accept formed out trades with accouterment food that will acquiesce [them to] borrow an outfit in barter for a 10- to 15-second ad during the newscast.”

Abrams sees a argent lining to the ample apparel demands. “You consistently accept dresses for every event,” she says. She and one of her astrologer friends, WABC’s Amy Freeze, bandy dresses to accumulate things fresh. “I have, like, bristles of her dresses appropriate now, and again I’ll accord them aback to her, she’ll booty mine,” Abrams says. “We charge to alpha this in our accomplished association with anybody who’s the aforementioned size.”

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