Dropping a brace of mortgage payments on a dress that may be beat alone already was not consistently such a gauche assurance of allowance (insert fizz word: recession). Now, like a DVD at a declining Blockbuster Video, we can hire a dress for a atom of the amount at the anew launched online dress-rental account Hire Frock Repeat, and then, well, accelerate it aback back we’re apathetic of it .
The premise: Penny-pinching shoppers browse online to booty their aces of in-season pieces by Doo.Ri, Milly, Jay Godfrey, Preen, Robert Rodriguez, Badgley Mischka, Catherine Malandrino, Pink Tartan, Shoshanna and Christian Siriano (best remembered as the loud, pint-sized brownie with catchphrases from Project Runway), amid others. Vanity sizers, alter dieters and women who are amid sizes can account from accepting two sizes delivered to ensure the absolute fit (they additionally accept a stylist to acclaim suggest—via e-mail, buzz or chat—that the pashmina we ability be afterwards is so bristles years ago).
The cost: The rental is about 15 to 20 per cent of the retail amount (post-party dry-cleaning is included), and every dress can be kept for four or eight days. An emerald-green cottony sack dress from Ports 1961, for example, usually bartering for $895, can be busy for $150, while $60 gets us a sleeveless red David Dixon about-face dress (which usually retails for $350).
The sales pitch: “Renting a dress gives you the abandon to abrasion article a bit der or brighter than maybe article you would advance in—there is a activity of abandon that comes forth with accepting our basic closet at your disposal, and none of the buyer’s remorse,” says co-owner Kristy Wieber. The abandon to abrasion adventurous colours and the advantage to never leave the couch? Welcome to the activation of Peggy Bundy.
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