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Sales reps are actuality accustomed on to labour wards to booty pictures of bairn babies as allotment of a “cash for access” arrangement.

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Two mums accept announced out about the way agents from babyish commodity aggregation Bounty approached them aloof hours afterwards giving bearing at Wrexham Maelor Hospital.

The firm, which distributes benefit accoutrements and tries to get new parents to buy photos of their children, has been airtight for its declared adamantine advertise approach at the bedside.

The Betsi Cadwaladr University Bloom Lath has additionally been criticised for acceptance the arrangement.

Under the arrangement, the claimed capacity of families can additionally be harvested by reps on the column natal breadth and awash to added companies.

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Wrexham mother Jenny Millar is amid those who accept criticised Bounty and Betsi Cadwaladr University Bloom Lath afterwards she afresh had to ask one woman not to booty pictures.

She said: “A rep asked to booty photos and I said no beeline away.

“I angry over and approved to go aback to sleep, afresh I heard the camera going.

“She came about the added ancillary of the bed to appearance me the pictures and to try to actuate me to buy them. I said no afresh and had to echo myself three times afore she assuredly went.”

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Bounty has apologised but said the cardinal of complaints it receives are actual low.

A Freedom of Advice appeal has appear that the North Wales bloom lath accustomed £1,922 from the close during a 12 ages period.

Almost 6,000 babies were delivered at the region’s three maternology units in Wrexham, Bodelwyddan and Bangor aftermost year.

The company’s accepted arrangement with the lath runs until April 2020.

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Another mum from the area, who did not appetite to be named, has branded the firm’s approach as “shameless”.

She said: “Three times I had to acquaint the Bounty rep I didn’t appetite a account on the maternology ward.

“I was disturbing to authorize agriculture afterwards a Caesarean area and I absolutely did not appetite to be bothered, but alike with the curtains bankrupt she kept intruding.

“They dress it up as demography a nice account and giving chargeless samples but in absoluteness they are application one of the best adored times in a woman’s activity to dreg for abstracts to militarist to the accomplished bidder. They’re absolutely shameless.”

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A Wrexham councillor, who was contacted by the two women, is now planning to address to the bloom lath to ask for the company’s admission to be stopped.

Plaid Cymru’s Carrie Harper said: “Allowing aerial burden affairs on a maternology breadth is absolutely unethical.

“There aren’t abounding bodies added accessible than women afterwards they’ve aloof accustomed birth, they should be chargeless to balance from accouchement and to band with their babies in peace.”

A backer added that the aggregation has been accouterment advice for mums in hospitals for 60 years.

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She said: “We are actual apologetic if anyone has had an acquaintance with us that is not up to our aerial standards.

“Bounty absolutely supports and acknowledges the charge to account the aloofness and address of families on the maternology ward.

“We assignment carefully with the NHS to ensure our casework are offered on the base of best and that they accede with the standards appropriate by our hospital partners.”

The bloom board’s controlling administrator of accessible bloom for Teresa Owen said: “We aim to accommodate a adequate and admiring ambiance for new mums and their families in our maternology units.

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“Our agents are present back a adumbrative from Bounty is on the breadth and they are accepted to account the aloofness and address of our patients. We are not currently acquainted of any complaints.

“If anyone does has a catechism or concern, we would animate them to allege to a affiliate of agents so that any issues can be bound as bound as possible.”

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