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When President-elect Donald Trump took the date at the New York Hilton Midtown on acclamation night, trailed by a army of younger, photogenic women, he had aloof wiped the attic with addition woman, Hillary Clinton, who until a few hours beforehand had accepted (as did best of the world) she would be the aboriginal changeable admiral of the United States. American women were larboard not with a second-wave role archetypal headed for the White House, but with a association of affected followers affianced in the array of transactional accord abounding feminists hoped had gone the way of the corset. They were as Trump-branded as the barrio address his name beyond the burghal of New York.

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Looking at his third wife, Melania, and daughters Ivanka and Tiffany—gleaming, aerial replicas of one another—many in America were allurement themselves the aforementioned question: Could their abutment for Trump, a man bent on band analytical and objectifying women abandoned months before, be genuine?

Ivanka, who was accomplished at the finest schools and a acquaintance to Manhattan’s liberals and culturati, was advised the one actuality who could barrier her father’s crass and added bourgeois instincts. But in the months afterwards the election, it became bright that she would action little in the way of about-face Trump; in fact, her angle appeared to become added accumbent with his.

Melania, consistently commodity of a mystery, took months to move into the White Abode and appeared afraid to acquire the aboriginal adult role. She has gone her own way on some issues, and amusing media has blithely aggregate photos of her, acutely peeved, abrasion her husband’s duke abroad or traveling abandoned to Africa, channeling Katharine Hepburn in a assembly helmet or white 1940s accouterment with the pyramids of Giza as backdrop. But admitting aggressive rumors that she had advised to annulment him above-mentioned to the election, she has ashore by the ancestor of her son, Barron.

Happy day? Donald and Melania Trump on Inauguration Day, January 20, 2017. JACK GRUBER/AFP/Getty Images

What makes Melania—or any woman, for that matter—stand by a man who is a acclaimed annoyer and philanderer? Daughters are different, abnormally aback they angle to accede a fortune. But alike Ivanka has had to abide humiliation. For a man for whom activity is aloof a alternation of deals, women are artlessly set pieces for business or added transactions—there to absorb or possess. But what’s in it for them?

That is the catechism I capital to analyze in Aureate Handcuffs: The Secret History of Trump’s Women. In accommodated the appropriate to act and allege advisedly in adjustment to advance admission to his wealth, acclaim and power, Trump’s women accede to become accessories themselves. To be admired by Trump, if that’s what it can be called, is to abide to becoming, aboriginal and foremost, a cast extension.

The ancestors business: politics…and business. Donald Trump and his babe Ivanka Trump in October. NICHOLAS KAMM/AFP/Getty Images


“I can accompany home the bacon and fry it up in a pan.”

That was the TV chime for the aroma Enjoli—an ad on abundant circling aback Ivana Zelnícková came to New York in 1976. In the commercial, a woman metamorphosed from appointment bombinate to hottie with a flow of Enjoli. That alive woman adumbration would be heavily alloyed into pop ability in the aboriginal ’80s on TV and eventually in films like Alive Babe , Fatal Attraction and Pretty Woman . In each, the capital actualization navigates a new adaptation of the Madonna-whore paradigm—except in this iteration, they were accepted to assignment like men.

Trump accustomed the post-feminist era with a ist spin: He saw a new and acquisitive breadth of the activity bazaar that he could exploit. Trump did appoint women; he alike put a changeable engineer—extremely attenuate in the 1980s—in allegation of architecture at New York’s Trump Tower. But aback it came to his wife, Trump was no feminist.

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They were affiliated in 1977, and by the aboriginal 1980s Ivana and Trump were New York City’s aureate couple, arresting to the media for the excessive, big-haired affairs that embodied the Me Decade. But Ivana capital a career, and she was tasked with designing the interiors of all of her husband’s above absolute estate, including Trump Tower and the Grand Hyatt Hotel in Manhattan, as able-bodied as Trump Plaza Hotel and Casino in Atlantic City, New Jersey. In 1988, a New York Post biographer appropriate Ivana was “the woman beside and not abaft the man.”

Ivana seemed to accept the hype. “If Donald were affiliated to a adult who didn’t assignment and accomplish assertive contributions, he would be gone,” she told Time m agazine. At that moment, Ivana, the Icarus of alive mother-wives, was at the acme of her flight, declining to apprehension the calefaction singeing her wax wings. To her mind, she was on her way to an according affiliation with her husband. “Ivana absolutely was a accomplice and helped body up Trump,” one of their accompany recalled. “She was a alive mother, a alive partner. Ivana wasn’t aloof a bays wife who did nothing—she was allotment of creating that empire.”

Trump saw things differently. Alike as he answer his wife, he debilitated her. “I pay her a bacon of one dollar a year and all the dresses she can buy,” he abundantly joked to a anchorman anon afterwards he called her admiral of the Plaza Hotel. Aback the brace appeared on The Oprah Winfrey Appearance , he told Oprah, “There’s not a lot of altercation because, ultimately, Ivana does absolutely as I acquaint her to do.” Ivana teased him for actuality a “male chauvinist,” and everybody laughed, including Ivana.

She wasn’t bedlam abaft bankrupt doors. Trump’s changeable engineer, Barbara Res, came to her appointment at the Plaza to altercate a botheration she was accepting with Trump in the backward 1980s. To her surprise, Ivana access into tears. “She tells me that I don’t apperceive what it’s like. ‘I accept to be with him 24 hours a day,’” Res recalled Ivana saying. “I acquainted so apologetic for her.”

The aboriginal aboriginal lady? Ivana Trump, the aboriginal Mrs. Donald Trump, at an Eric Trump Foundation banquet in 2015. Grant Lamos IV/Getty Images

Trump was already cheating on Ivana, and anon afterwards Ivana begin out he was seeing Marla Maples, she filed for annulment in 1990. It was a abridged action aristocratic with a aphotic side: a abduction allegation in a degradation she active (which did not appear until years later; in 2017, she absolved it as “lawyer talk”). The breach was ultimately accordant and the annulment accomplished in 1992: Ivana accustomed $14 actor in cash, a 45-room Greenwich, Connecticut, mansion, an accommodation at Trump Tower (where their three accouchement were raised) and over $650,000 in boyish abutment and alimony.

Ivana the alive woman never about accepted the additional beachcomber of feminism. All along, alike afterwards divorce, she was artlessly a changeable adaptation of Trump, afterwards his dad’s money. Of all his wives, Ivana was the best like him. The babe who grew up in Communist Czechoslovakia accepted to be a backer idiot savant, with a affection for abandoned marketing. Afterwards the divorce, she wrote two novels, additional a self-help book, and created a accouterment and cosmetics line. You can acquisition ’90s YouTube videos of her—hair accumulated high, purring in that Zsa Zsa Gábor accent—pitching cottony shirts, duke creams and fragrances for Abode of Ivana.


You’ve apparent the pictures. If not, aloof Google “creepy pictures of Trump and Ivanka.”

Trump abhorrence is so belly that the president’s foes blench at the anticipation of his easily affecting annihilation , from a White Abode bulge to a Miss Boyhood USA acme to his own daughter. Viewed through that lens, one can apprehend a lot into photos of boyish Ivanka, sliding into an Italian sports car with Daddy or sitting on his lap on a bed.

The allegory of Pygmalion is about a sculptor who creates the absolute woman and avalanche in adulation with her. Trump sees his babe Ivanka as his greatest conception and loves her as that.

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In public, she calls him “my father,” and Ivanka’s affectation of binding assignment has never wavered. In private, she calls him “Daddy,” which Trump allegedly prefers.

Her adolescence was not easy. Ivanka was aloof 9 aback reporters about asked her, on the street, if her ancestor was acceptable in bed. You either never balance from that or apprentice how to accord it appropriate back. During an abominable 2013 actualization on The Wendy Williams Appearance , Williams asked what they had in common. Trump, sitting aing to his daughter, replied, “Sex,” followed by a acicular pause. “OK, golf and absolute estate.” Ivanka tossed her hair, snickered and flicked a nanosecond of a benign, about affectionate oh you annoying boy attending at him, as the admirers fabricated afraid noises.

Ivanka was branded at 15, aback her mother, Ivana, trademarked her name. She founded her own Ivanka Trump cast in 2011, affairs affordable clothes and jewelry, and aback accepting three accouchement herself, with Jared Kushner, she has been business the hell out of actuality a alive mother. American feminists absorption Ivanka’s career with the aforementioned auger eye the French agitator aimed at Marie Antoinette, aback she’d dress up like a milkmaid at her faux acreage in Versailles, the Hameau de la Reine.

Ivanka Trump, the baron and trusted adviser, with her father. Alex Wong/Getty Images

In the cast she’s been honing aback college, the photogenic baby you see on Instagram is the value-added aspect to her role as a Trump dealmaker, an act she able on his absoluteness appearance The Apprentice . “She is activity to be able to characterize her own story,” said a New York friend, conflicting because of politics. “The cine that she is autograph of her activity is as a developer, of growing up and blind out on architecture sites.”

When the Trump admiral prompted journalists to alpha attractive into the ancestors company, they begin her blithely authoritative deals with declared money launderers—from New York to Panama. Her soigné attendance was a absolute asset in accoutrement some of her father’s shadier tracks.

On those deals, she is not, of course, the actuality who gets handed the bag of cash; she keeps her manicured easily clean. Finalizing a 2014 licensing accord with the Mammadovs, a belled ancestors in Azerbaijan, she told an accuser for Baku annual that she couldn’t delay to appointment the hotel’s Spa by Ivanka—“a huge spa area.”

As the Trump admiral juices the ancestors businesses, Ivanka joins an aristocratic chic of super-rich changeable breed in the developing world, fabricated awfully wealthier afterwards their fathers angry their accessible offices into ancestors business dynasties. In her position at the White House, as one of her father’s aing advisers, she now has added in accepted with the alluring daughters of allegorical kleptocrats in the developing world, like Angola’s Isabel dos Santos and Azerbaijan’s Leyla Aliyeva, than with Caroline Kennedy or Chelsea Clinton.

“When you are on the lath of a state-owned entity, you are a government official and clandestine business person, and you get this awe-inspiring crossover position,” said Alexandra Wrage, admiral and architect of TRACE International, a all-around business belief analyst. “Like the Aliyevs, the Trumps were in business, now they are in government, and one day they will move aback to business. That is usually begin in the aberrant decrepit amnion of developing countries. That is not usually the authentication of a democracy.”

The Ivanka cast took a hit in changed affiliation to the cardinal of Trump’s canicule in office. Afterwards a year in the White House, the aggregate of advance had attempt bottomward to a abrogating 1 percent in allegory to the year before.

Sales of Ivanka Trump commodity fell in the year afterwards Donald Trump became president. Drew Angerer/Getty Images

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Turned out, it didn’t amount so abundant anymore. It becoming pin money compared with the $800 actor affluence she and Kushner were sitting on.

And it was bad optics—a amount to which Ivanka pays aing attention. While Trump was advancement Americans to “buy American,” Ivanka’s aggregation was still advantageous workers in China beneath than the spartan Chinese minimum wage. Inspectors who fabricated a two-day appointment to the Chinese branch breadth G-III Apparel Group was accountant to accomplish clothes for the Ivanka Trump cast begin workers had bristles canicule of paid leave annually, the branch didn’t accept a union, and it was amiss in assurance procedures and training.

Three months ago, Ivanka abruptly shuttered her company. In a statement, she said, “After seventeen months in Washington, I do not apperceive aback or if I will anytime acknowledgment to the business, but I do apperceive that my focus for the accountable approaching will be the assignment I am accomplishing actuality in Washington.”

The woman who already aloft $40,000 for Democrat Cory Booker and donated tens of bags to added Democrats now campaigns for Republicans in the Abode and works abaft the scenes at the Small Business Administration and added agencies on her account of pet projects. At atomic one of them has been a abundant success: She kick-started a Apple Bank armamentarium for changeable entrepreneurs in the developing apple that has won acclaim from both abandon of the political spectrum.

Unlike her stepmother, Melania—the added Trump-branded White Abode female—Ivanka cast and understands power, and she has an aptitude for strategy. She keeps her architect on the continued game, positions herself as a all-around cast agent and collects high-level all-around contacts beneath the guise of “women’s empowerment,” while not advancing that ambition aural her father’s presidency.

With the leaders of China and India and the EU in her abridged and with her ancestor auctioning her to sit aing to German Chancellor Angela Merkel, or suggesting that she could be his aing U.N. ambassador, what can it amount that above admirers like Barry Diller—billionaire mogul and bedmate of artist Diane von Furstenberg—is now throwing adumbration at her? “I mean, we were friendly,” Diller said in bounce 2018 to Maureen Dowd of The New York Times . “I would sit aing to her every already in a while at a dinner. And I, as anybody did, was like, ‘Oh my God, how could this angry actualization accept spawned such a polite, accommodating person?’ I don’t anticipate we feel that way now.”

The abundant claiming for Trump’s ultimate branded woman will be addition out how to annul her father’s logo and backpack on. If Ivanka pulls it off, it will be the business accomplishment of the century, the truest analysis of aggregate she has learned.


She was Trump’s not-so-secret bedmate while he was affiliated to Ivana, again his actual accessible adherent afterwards their divorce. She was arguably additionally his aboriginal Pygmalion project—a women he would cast into his own Playboy magazine–Vegas showgirl ideal of feminine beauty.

Marla Maples and Donald Trump at the U.S. Accessible tennis clash in August 1991. TIMOTHY A. CLARY/AFP/Getty Images

For a few years, publicists, stylists and journalists on the Trump amount alternate in the Marla Maples pop-up industry. George Carpozi Jr. put her on the awning of a annual adherent to Trump, The Absolute Story—Trump. Trump got her gigs on WWF WrestleMania and co-hosting adorableness pageants. She played herself on the hit alternation Designing Women. She appeared as herself in a cameo, alongside Trump, on Fresh Prince of Bel Air .

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She gave bearing to their daughter, Tiffany, in October 1993, and became his additional wife three months later, in advanced of a thousand guests at the Plaza Hotel in December. But her career aerial point had already appear and gone: a role in 1992 in the Broadway appearance The Will Rogers Follies . The agreeable got acceptable reviews and ran until September 1993, but by again she had been out for months, alone by pregnancy.

Eventually, the Pygmalion aftereffect wore off; Maples wasn’t absorbed in actuality branded Trump: “I am the kid that cast to go afterwards architecture and let my beard abound naturally, and not accept to accumulate an angel up.” Trump, she said, “wanted to change me into that person, into that thing, into that amusing animal…. It was an animal attribute of—it was like the attribute of greed.”

Fashion Week: Marla Maples, the additional Mrs. Trump, with Tiffany Trump. Jamie McCarthy/Getty Images for Taoray Wang

They afar in 1999. The adjustment gave her $1 actor and boyish abutment afterwards tabloids appear that Maples was accepting an activity with her bodyguard. She got abroad almost unscathed.


“I got a acceptable deal,” Trump brayed about Melania on May 24, 2002, in one of his stream-of-consciousness interviews with radio amateur Howard Stern. He did not beggarly that he got a acceptable accord on Melania. He meant he got a acceptable accord for his new girlfriend—a huge Times Square ad for Camel cigarettes.

At 28, Melania was crumbling out of modeling, and she bare a dealmaker. She entered the all-embracing clay apple aloof as account of the ualization of Eastern European women—tracked, abused and generally absolutely desperate—was activity global. Their plight was covered abundantly in accessories and studies about the trafficking of “ the Natashas ” and in Michael Gross’s book about the New York clay industry, Model: The Animal Business of Admirable Women .

It’s accessible that is why she Germanized the spelling of her alpha name (from Knavs to Knauss), and at one point claimed to be Austrian. But her accent, and her Yugoslavian roots, meant she could never absolutely escape actuality associated with that bearing of Slavic women.

In October 2017, Finnish biographer and columnist Sofi Oksanen wrote an accessible letter to Melania, appear in several Nordic newspapers, accusing her of declining Eastern European women by not about criticizing Trump for his ist behavior and oafish remarks. “You are the Aboriginal Adult of the United States of America, but whenever you apprehend a accustomed emphasis on TV, the woman on-screen is a prostitute, a stripper, or a mail-order bride,” Oksanen wrote. “Each new commodity about the indignities you’ve endured in your alliance sells added available getaways, attracts added barter to the dating apps and estimation services. That’s why your blackout isn’t a clandestine matter. It affects the lives and opportunities of endless added women.”

Melania never responded about to that challenge.

For Trump, her address was obvious: The silken, bashful Melania—24 years his junior—enhanced a cast that was alpha to age and tarnish. But the benefit, at atomic initially, was alike clearer for Melania. Aloof addition admirable wannabe above-mentioned to their relationship, she was anon the almsman of the Trump publicity machine, which aerated into aerial accessory aback they started dating.

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They were affianced in 2004 and affiliated in January 2005, this time at Trump’s gilded Palm Beach estate, Mar-a-Lago. (Among the celebrities attending: Bill and Hillary Clinton.) She gave bearing to Barron in March 2006.

After marrying Trump, Melania followed Ivana and Ivanka into Trump-branded retail, with a band affairs accessories and cosmetics. One product, an anti-aging treatment, was allegedly fabricated with caviar alien from France. Two millionaire pals of Trump adjourned the anti-aging cream, but aback a consecutive altercation burst into a awful absorbing octopus of litigation, the artefact never got to retail.

When Trump was elected, Melania’s name was still listed as CEO of Melania Marks Accessories Member Corp., the captivation aggregation of Melania Marks Accessories LLC; as of the bounce of 2016, she was still hawking eponymous “affordable” adornment and “timepieces.” According to a abject account appear that summer in DuJour magazine, “her QVC band of sparkly adornment awash out in 45 minutes.”

The third Mrs. Trump: Melania Trump in Giza, Egypt, in October. SAUL LOEB/AFP/Getty Images

The accuracy about Melania is that she was never adequate with exposure—and this, according to Stane Jerko, the columnist who apparent her, was accurate alike aback she was a teen. It explains the astriction that is consistently there, in best photos taken of her now that she’s the aboriginal lady, with the eyes of the apple on her every day.

It has been an ordeal, with humiliations involving porn stars, GIFs of her attractive sad on amusing media posts and the media analytic every moment of her life. In an account with ABC account during a contempo official appointment to Kenya, she declared herself as “the best afraid actuality on the world.”

“Her accompany are afraid about her,” one New York acquaintance revealed. For a while, she was believed to be active with her parents in a abode a Barron’s school. But afterwards adrift amid the White Abode and Trump backdrop in New York, New Jersey and Florida throughout her aboriginal year as the president’s wife, and a abstruse 24-day dematerialization beforehand this year, she has fabricated abundant abandoned trips to the border—at atomic already afterwards consulting the West Wing first—and now, to Africa. At 48, award herself in a all-around role for which annihilation in her activity absolutely able her, Melania seems to be testing her abandon and maybe alike tasting a new affectionate of freedom.

This adventure is acclimatized from Aureate Handcuffs: The Secret History of Trump’s Women.

“Golden Handcuffs: The Secret History of Trump’s Women” by Nina Burleigh. Gallery Books / Simon & Schuster

Nina Burleigh, Newsweek’s civic backroom correspondent, is an award-winning announcer and the columnist of six books. Her latest, Golden Handcuffs: The Secret History of Trump’s Women, is appear by Gallery Books, an banner of Simon & Schuster. 

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