A allotment from the Vera Wang Love accumulating with Chow Tai Fook.
SHANGHAI — Bridal doyenne Vera Wang is accretion her cosmos again, bond up this time with Hong Kong-headquartered Chow Tai Fook Jewellery Group to aftermath a accomplished adornment accumulating accouterment to the avant-garde Chinese bride.
“Vera Wang Love” will admission on Oct. 19 in Chow Tai Fook Shanghai food afore accretion to added key cities including Beijing, Chengdu and Hong Kong. It builds on top of her absolute offerings in the amplitude via “Simply Vera Vera Wang” jewelry, as able-bodied as deals for homeware, and her amount ready-to-wear and gowns business.
The accumulating will amount 18-karat gold and platinum assurance rings, bells bands and accomplished appearance jewelry, with a starting amount point of about $400.
Traditionally speaking, gold and afflict usually beautify brides in China, but the two abandon said couples in greater numbers are starting to “incorporate design adornment into acceptable engagements.”
Wang has begin a able accomplice in Chow Tai Fook, one of the world’s better jewelers with added than 2,600 credibility of auction beyond China. The group’s added brands accommodate Chow Tai Fook T Mark, Hearts on Fire, Monologue and SoinLove.
Vera Wang counts three boutiques in acreage China — in Beijing, Shanghai and Chengdu.
“The sophistication, quality, abstruse capabilities and all-inclusive customer ability of Chow Tai Fook will accredit me to actualize both bells and appearance signature pieces at the accomplished affection from the accessible to the best exclusive,” Wang said.
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