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Public account announcement: Nude is not the aforementioned blush for everyone. My chocolate-coated bark tone is full of melanin, it is far from beige, but yet that’s all I anytime see back I’m attractive for hosiery in the administration store. Why is the attempt still so absolute for women to acquisition nude accouterment to bout our beautifully diverse skin? 

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Luckily, two Harvard Business School acceptance are actuality to fix the appearance industry’s limited analogue of “nude.” Meet Atima Lui and Nancy Madrid, founders of Mia Pielle, a fashion-tech startup created to help all women find clothes and accessories that actually mach their altered skin tones. 

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The avant-garde website allows users to aces amid from six altered shades of nude: ivory, pearl, honey, bronze, chocolate, or mahogany. 

“As two women of Mexican and Sudanese heritage, we generally feel like we don’t accommodated the accepted of adorableness in this country. From beard articles to makeup, we’ve developed acclimatized to companies not consistently affair our needs as indigenous minorities,” Lui told Mic. 

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After you selected the nude adumbration you anticipate apparel your bark accent best, your customized shopping experience begins! 

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“We were aloof brainstorming one day about how difficult it is for [Atima] as an African-American woman to acquisition the appropriate adumbration of makeup,” Madrid told the Huffington Post. “And I mentioned [how] for me it’s adamantine to acquisition the appropriate blush of nude shoes. Sometimes they’re too blush or they’re a adumbration that makes my bark attending green, and we started arena with this abstraction and we thought, well, we accept to appear up with a band-aid for this.”

The two of them accomplished out to other women and apparent that best of them had the best agitation award nude hosiery, lingerie, and shoes to bout their skin tones. 

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The armpit isn’t absolutely accessible yet to the public but break tuned. Right now, the website is alone accessible to about 300 testers, but you can assurance up to be on the waitlist here.

Get non-boring appearance and adorableness account anon in your feed. Follow Facebook.com/CosmoBeauty.

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