The women’s accoutrement maker Dress Barn is aggravating Tween Brands on for size, in a $157 actor accord that has some industry watchers abrading their head.
Under the agreement of the deal, Dress Barn will barter 0.47 shares for anniversary allotment of Tween, whose accouterment targets girls 7 to 14 years old. The deal, which ethics Tween Brand banal at about $6.22 per share, represents a 19 percent exceptional over the accouterment maker’s closing amount Wednesday.
Dress Barn, which focuses on able women, has 841 namesake food and 716 Maurices, which ambition women in their mid-20s. Tween Brands, meanwhile, has 908 Justice food that action bargain pre-teen fashions.
The accord to amalgamate the two firms, whose ambition markets are so different, had some assemblage apprehensive if the bout was a adapted one.
Writing in The Motley Fool, Rick Aristotle Munarriz acclaimed that best specialty retailers accept been unwinding and affairs off their abstraction brands. Furthermore, the two brands’ audience are at atomic bisected a bearing away, Mr. Munarriz noted.
But Tween’s arch executive, Mike Rayden, allegedly thinks that their will be synergies amid the companies’ clientele.
“You know, if a Dress Barn’s chump is in her 40s and if the Maurices chump is in her mid-20s, my girls all — those are my girls’ moms,” Barron’s quoted Mr. Rayden as adage during a appointment call.
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