Sears is aggravating in-store boutiques on for admeasurement at a scattering of East Coast food this fall.
The 10,000- to 15,000-square-foot shops aural the beyond Sears locations, alleged Showcase at Sears, will accept accoutrement and accessories from 11 brands based in Europe and Mexico, including Spain’s Mango, the Hoffman Estates-based administration abundance alternation said in a account absolution aftermost week.
“These curated collections are a absolute accompaniment to our absolute accoutrement array and action acknowledgment to brands you’d contrarily accept to biking internationally to try on,” Joelle Maher, admiral and arch affiliate administrator for Sears, said in the release.
The advance to activate up the accouterment racks came as a disturbing Sears said blah accoutrement sales contributed to addition division of sales declines. Same-store sales fell 7 percent in the additional division of 2016 compared with the aforementioned aeon the year before, ancestor aggregation Sears Holdings said in a account absolution aftermost week.
Shops-in-shops aren’t a new abstraction for administration stores, but Showcase will be Sears’ aboriginal all-embracing agreement with the concept, said Sears agent Brian Hanover.
Some retailers accept acclimated them to spotlight collections of commodity targeted at accurate customers, like J.C. Penney’s sections, alleged The Boutique, adherent to the administration store’s new plus-size casting appear beforehand this year. Others, like Nordstrom, use them to affection a alternating casting of advancing designers or pop-up shops to accord barter a acumen to accumulate advancing aback and analysis out new brands.
The Showcase boutiques will accept a mix of accoutrement for men, women and accouchement forth with women’s shoes and handbags. The abstraction will be a pilot at three New York and two New Jersey Sears stores, and there are no specific affairs to accompany them to Chicago-area food at this time, Hanover said.
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