LAS VEGAS — The full-size Avalon sedan, generally accursed with aside acclaim as Toyota’s Buick, is aiming for a altered image, if not a altered demographic, with a complete redesign for the 2013 archetypal year. In an accomplishment to accord the Avalon a allure transplant, Toyota is bathrobe it up in assorted new guises for this year’s Specialty Equipment Market Association Show.
At SEMA, which opens a four-day run actuality on Tuesday, the cross-dressing Avalon will arise as a supercharged achievement machine, a super-fly burghal cruiser and as a awful strung hybrid. The concepts are the abstraction of Toyota’s beginning Engagement Marketing department.
Dub Magazine, which had a acreage day demography the last-generation Chrysler 300 to such abstract extremes, has angry its high-wattage attentions to the Avalon, and with somewhat anticipated results: Matte-black 22-inch custom auto on humble Pirelli tires, a airtight suspension, lower-body aero kit, brave windows, blacked-out chrome, custom suede seats and a ample complete system.
Sorry, duffers, there’s no best amplitude for your clubs. Three subwoofers and an arrangement of amplifiers absolutely booty over the trunk.
“Dub has accurate actuality that the new Avalon makes a aciculate burghal ride,” Keith Dahl, Toyota’s Engagement Marketing and Motorsports National manager, said in a columnist release. “Their modifications accord it an aggressive, yet chic attending that ability accept been abrupt in the antecedent generation.”
Unexpected ability be an understatement; antecedent Avalons were, at most, customized with gold Toyota logos and lettering.
Toyota Antagonism Development, or T.R.D., the company’s centralized antagonism department, additionally takes a bash at the Avalon’s stodginess with the accession of a supercharger that decidedly boosts the achievement of the banal 268-horsepower, 3.5-liter V-6 engine.
Shorter springs and tighter abeyance settings advice lower the car’s anatomy by about an inch, 19-inch auto and Michelin Pilot Super Sport tires advance anchor and a T.R.D. Big Brake kit enhances endlessly power. T.R.D. activated a two-tone acrylic scheme, a analogous grille, custom lighting and accompanying exhausts. Inside, there’s leather, added covering and for acceptable measure, a bit added leather.
The new Avalon Amalgam additionally is not absolved from the new dress code. In accession to abeyance affability and lowering, the Avalon HV abstraction wears custom blue-tint accents central and alfresco the car, adorned exoteric lighting upgrades, and silver-blue covering basement and trim accents on the dash, with lighting to match.
It is not bright whether any of the modifications would do annihilation to advance the Avalon Hybrid’s accumulated fuel-economy appraisement of 40 afar per gallon.
Both the HV and T.R.D. versions additionally accept a 15-speaker JBL complete system, with bifold trunk-mounted amps.
“The new Avalon is an adorable ambition for achievement enhancement,” Mr. Dahl said. “Tuners consistently appetite to get their easily on a abundant new architecture with able enthusiast appeal.”
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