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Aloha Poke Co. has been accused of cultural allotment afterwards sending cease and abandon belletrist to added businesses with agnate names. (Google Maps)

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Aloha Poke Co. has apologized afterwards a video went viral over the weekend accusing the aggregation of “cultural appropriation” and “exploitation” of Hawaiian people.

Hawaiian activist Dr. Kalama O Ka Aina acquaint the video Saturday calling out the Chicago-based company, which was started in 2016 by Illinois-native Zach Friedlander, for reportedly sending cease and abandon belletrist to added eateries with agnate names, ambitious they no best use “aloha” or “poke” together.

The Midwest alternation claims the belletrist were beatific in a “cooperative manner,” but built-in Hawaiians feel the aggregation is aggravating to abduct their character and absolute how they accurate themselves.

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KIM KARDASHIAN’S BRAIDS CALLED OUT AS ‘CULTURAL APPROPRIATION’

An Aloha Poke Stop restaurant in Alaska accustomed one of the cease and abandon letters, which a the business it was in “direct infringement” of “registered and valuable” trademarks, and that advancement the name would account barter to “likely be abashed and afield accept that your food, articles and services” are accompanying to Aloha Poke Co.

Aloha Poke Boutique buyer Jeff Sampson additionally accustomed a cease and abandon order. He told the Honolulu Star Advertiser newspaper, “We alive ‘aloha.’ They don’t alike apperceive what it means.”

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Sampson, who opened his business in 2016, told the bi-weekly that he abandoned the letter.

The Aloha Poke Co. appear a account on Facebook Monday answer for the controversy. (iStock)

The Aloha Poke Co. appear a account on Facebook Monday answer for the altercation and claiming their attorneys had not followed through with any acknowledged action. They additionally denied that the aggregation had anytime threatened anyone with a gag adjustment – article boutique owners declared Aloha Poke Co. had done.

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O Ka Aina claims in a address calling for Aloha Poke Co. to aish “aloha” and “poke” from their name that by aggravating to cast “aloha” and “poke,” the cast is “capitalizing on an Indigenous acceptable dish.”

The Aloha Poke Co.’s amusing media sites accept been placed in clean-up approach afterwards accepting a battery of affronted amusing media users advancing the restaurant.

“We alive ‘aloha.’ They don’t alike apperceive what it means.”

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“You don’t own the chat “aloha” and never will. How cartel you? Disney approved to absorb “dia de los muertos” ask them how that went for them. Your calumniating attack to culturally adapted of the chat “aloha” is a PR daydream you will ambition you never started,” one wrote on Yelp.

“BOYCOTT THIS BUSINESS!!! This Haóle endemic business is sending out cease and abandon orders to businesses application the chat Aloha!!!” addition wrote.

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Though Aloha Poke Co. fabricated an acknowledgment on Monday, the aggregation did not say if it would abandon sending the cease and abandon letters.

“To this point, the aggregation holds two federal trademarks for its architecture logo and the words ‘Aloha Poke’ for use in affiliation with restaurants, accouterment and booty out services. This agency that the aggregation has the absolute appropriate to use those words calm in affiliation with restaurant casework aural the US. This cast does not anticipate addition being or article from application the chat Aloha abandoned or the chat Poke abandoned in any instance,” the aggregation said in the statement.

“We account and accept the apropos that accept been aloft about these apocryphal and ambiguous claims. We accept been confused by the amorous aegis of the Hawaiian ability displayed throughout amusing media and appetite annihilation added than to assure anybody of the facts in these matters. We are absolutely apologetic for all of the abashing that this has caused,” the account concluded.

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