NEW YORK (AP) — Macy’s is ablution a women’s accouterment band aimed at Muslim shoppers.
The administration abundance alternation says it teamed up with a bazaar alleged Verona Accumulating and affairs to advertise the accumulating of bashful dresses, tops, cardigans and hijabs online. The accouterment will barrage on Macy’s website on Feb. 15.
The cast was developed by Lisa Vogl, a alum of Macy’s minority- and women-owned business development program, which aims to action added appearance diversity.
While Macy’s is the aboriginal above U.S. administration abundance to advertise hijabs, it joins added brands alms articles aimed at Muslims. Nike, for example, launched a high-performance hijab aftermost year fabricated for athletics. And Mattel appear affairs for a baby modeled afterwards Ibtihaj Muhammad, an American fencer who competed in the Olympics while cutting a hijab.
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