Cult east London characterization Abode of Hackney has gone aback to its roots with an 18-piece abridged accumulating for ASOS
BY Ellie Pithers | 10 December 2013
The ‘youth culture’ annual VICE has arresting Dalston asleep at the arena of hipsterdom – it’s “oversaturated and awash out”, allegedly – but for east London-based characterization Abode of Hackney, it’s still accomplished for riffing.
Their latest accumulating in accord with ASOS, advantaged ‘Dalston Tart’, is aggressive by east London girls – all deficient checkerboard blooper dresses, ripped jeans, and louche clover dungarees.
Check book about-face dress, £120
“As a London-based characterization we’re absolutely amorous about our surroundings,” says the Abode of Hackney founder, Frieda Gormley. “I decidedly adulation the abominable Dalston girls, and the appearance acceptance who alive in the area, who accommodate connected inspiration. East London is still a absolutely agitative abode to be, a melting pot of altered cultures, bodies and music. The gentrification of Hackney isn’t the afterlife of east London. Having lived actuality for over 15 years it has been amazing to see how it has afflicted and evolved.”
READ: ASOS profits jump by 23 per cent
Rose book t-shirt, £40, kilt in arrested velvet, £75; beat shirt, £75
READ: Meet the ASOS abode bandage
ASOS was a accustomed assistant for the 18-piece collection. “We feel like the Abode of Hackney autography is absolute for the ASOS babe so there wasn’t abundant to acclimate in agreement of aesthetic,” says Gormley. The punky capacity came naturally, too. “I’ve consistently been a bit of a jailbait and we’ve capital to assignment with checkerboard for some time now. I absolutely like the grunge-girl attending – I’m consistently cutting Abode of Hackney boots teamed with a dress.”
Check book clover cami dress, £120, rose book sweatshirt, £55
The Abode of Hackney x ASOS accumulating starts at £55 at asos.com
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