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In an industry that can trend against the awful specialized, Ariane Goldman makes clothes that do bifold duty. twobirds Bridesmaid is her band of convertible bridesmaid’s dresses that she says can be beat for years afterwards the wedding.

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Now, she’s authoritative maternology clothes that aren’t aloof for abundant women. Hatch is a 14-piece accumulating — which includes drawstring pants, a accepted shirt, and a array of dresses — alignment in amount from $98 tunics to beat coats for $338.  Ms. Goldman says the accumulating was advised to be beat before, during and afterwards pregnancy. Below are excerpts from a chat with her.

Many abundant women don’t appetite to abrasion maternology accouterment in the aboriginal place. What’s amiss with it?

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Maternity clothes accept buckles and snaps and aerial authority waists that highlight the actuality of actuality pregnant, and accent the bad genitalia of what’s accident to your body. They’re $39.99 pieces from Target that are basically disposable solutions to get through pregnancy.

So how does Hatch handle pregnancy?

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For me it’s all about draping. Draping enables you to change beneath the garments, with the apparel alteration about you. You don’t accept to get the pieces altered. And t affection is absolutely important. I use cottony and bendable cotton, which are adequate and elegant. You can buy [an item] back you’re not pregnant, and it’ll be there back you’re eight months pregnant.

I’m 5’2” and I anticipate draping makes me attending like a gnome in a cloak. Could I abrasion these items?

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It’s a little bit of challenge, but I still accept in heels, so maybe you can hit 5’4” or 5’5”. As your abdomen increases, that’ll booty up some of the fabric.  Also, on taller women, a dress that would hit midcalf would alone be a little best on beneath women.

You said no snaps or ons, but you accept a accoutrement in the accumulating that has ons.

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It’s a beat accoutrement that fits over a belly. I wore it all afore and during the pregnancy. Without a abdomen you don’t attending pregnant, with a belly, you’re accoutrement what you charge to awning and you still attending stylish.

Do maternology clothes alike calculation as “fashion”?

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It’s article I anticipate about a lot. A lot of appearance magazines won’t address about maternology or bridal, unless addition acclaimed [a appearance designer] is accomplishing these already. Appearance designers don’t anticipate that they’re actual y.  I’m aggravating to arch the gap amid appearance and maternity. Women don’t charge a altered arcade befalling back they’re pregnant.

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