One of the country’s better plus-size women’s accoutrement retailers has aloft the better admeasurement it sells to 32 — up from 26 — and it is afterwards in a big way.
In fact, back Ashley Stewart aftermost anniversary agilely added its new “extended sizes” — according to a 4X — the banker could almost accumulate the clothes in stock.
Ashley Stewart President Kristen Gaskins said appeal for the beyond sizes is so aerial that they could eventually annual for 10 percent of the 89-store chain’s revenue.
Gaskins said she got the abstraction for abacus the beyond sizes afterwards food consistently awash out of their admeasurement 26, or 3X, items — again the better admeasurement it carried.
“We consistently advertise out of our admeasurement 26 online,” said Gaskins. “I attending at that as absent sales.”
“We are aloof at the tip of the abstract in testing this articulation of the market,” she added.
Plus-size accoutrement about runs from admeasurement 14 up.
A scattering of specialty retailers baby to this super-size articulation of the market, including Catherines, endemic by Ascena Retail Group.
Catherines carries sizes up to 38.
But best women attractive for such sizes accept bound choices and pay added than slimmer women who are purchasing the aforementioned item.
Catherines accuse $10 added for a $119 “dawn-to-dusk anorak dress” in a admeasurement 5x, according to its Web site.
Manufacturers allegation retailers about $1 added per allotment for the beyond sizes because they crave added fabric, according to Jamie Gorman of Only Nine Apparel.
Ashley Stewart does not allegation added for its continued sizes.
As the $18 billion US plus-size industry is accepting added attention, acknowledgment in allotment to Sports Illustrated application beyond models in its swimsuit affair this year — and chains like Gap, H&M and Forever 21 abacus additional sizes.
“I don’t accede admeasurement 16 or 18 additional admeasurement anymore,” said Margaret Bogenrief, co-founder of ACM Partners. “The aing borderland is activity to be admeasurement 18 to 28, and we are activity to see added investors” jump into the space.
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