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Holiday division may be over in Europe but for the Chanel customer, for whom far flung vacations are rarely off the agenda, Karl Lagerfeld apparent his latest accumulating in Paris today.

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Taking the bank as his jumping off point the artist splashed into a new division with a accumulating of abundant babyish baby dresses, awning book swimsuits and accomplished affiliate suiting.

Of course, this actuality a Chanel show, the axial affair was no attenuate atmosphere but a abounding immersive acquaintance in which guests accessory the comedy at the Grand Palais were transported to the seaside.

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At La Plage de Chanel there was sun-bleached decking, authentic white bank and a beachcomber basin which ebbed and flowed throughout proceedings. The complete of seagulls could be heard throughout.

Models took a airing forth La Plage de Chanel (Getty Images)

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Chanel activity guards antic frayed denim shorts and basin slides surveyed affairs from anchor seats as guests, including Baywatch’s Pamela Anderson, took their seats.

The set was allotment evocative of a Maldivian amusement destination but additionally referenced Deauville – the ascendancy in the south of France area Coco Chanel begin herself confused by the spirit of France’s arcadian bank countryside.

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In the spirit of the aerial association women Chanel watched from the window of the finest apartment at the Hotel Normandy Deauville – and the avant-garde jet set army who biking the apple in chase of Instagram-friendly anniversary hotspots – models strolled through the bank barefoot afore bottomward into basin slides.

Accordingly, these were clothes for the super-rich to abrasion to get abroad from it all, with the house’s signature boucle apparel adapt in brilliant shades of auto and apricot and with a looser silhouette

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Chanel SS19 (Getty Images)

Playing with knitwear, a somewhat absurd t for a day at the beach, Lagerfeld showcased sweater dresses in failing Lurex. Origami berth dresses akin with abstruse beading assignment – an anarchistic account for architecture sandcastles – additionally formed allotment of this show’s baseline.

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When it came to the ‘real’ resort wear, the artist had the best fun. Straw bank accoutrements and visors emblazoned with the Chanel logo were presented alongside active swimwear boasting bonbon coloured prints and cord crop tops. A connected swimsuit and low slung jeans, sported by Kaia Gerber, was amid the best ambrosial looks on the balustrade – decidedly to the Gen Z consumer.

Kaia Gerber walks in Chanel SS19 appearance (Getty Images)

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The latest accumulating follows the barrage of Coco Bank – a band apparent by Lagerfeld beforehand this summer afterward a cruise to St Tropez, where he noticed that the Chanel abundance lacked a able alternative of beachwear – and comes a anniversary afterwards the abode acquired British men’s resort abrasion characterization Orlebar Brown.  

Of the bank ambit Chanel admiral Bruno Pavlovsky said: “We accept about 30 food in bank locations, and during the months of June and July, back towns such as Cannes, Nice, Capri, Barcelona and [cities in] Florida are abundantly busy, the food are accustomed winter collections.”

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Lagerfeld’s conclusion: It’s consistently bigger on holiday.

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