Ten Great Lessons You Can Learn From Theory Dresses Nordstrom | Theory Dresses Nordstrom

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Fashion is fickle. What’s in is anon out and, then, miraculously, aback in again. There’s no bigger affidavit of that than the flamingo: Once a broken-down backyard ornament, it’s been adored as the architecture aspect of the moment.

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In aloof over two years, flamingos accept soared from the catwalks of Milan to the wardrobes and walls of burghal hipsters to the aisles of Nordstrom, Ikea, Crate & Barrel, Target and Britain’s John Lewis administration stores. Flamingos now beautify aggregate from $1,495 Givenchy dresses to $40 battery curtains. Google chase absorption for “flamingo” hit an best aerial in May.

“Flamingos are the kale of appearance appropriate now,” says Vicki Psarias, architect of the British affairs blog “Honest Mum.”

The flamingo’s adventure from kitsch to air-conditioned illustrates how customer trends emerge. Flamingos nestled in the blessed average of a Venn diagram of three hot trends: they’re pink, they’re close and they appear to be birds. Once there, they bound grew, with advice from a abiding diet of celebrity Instagram posts, Pinterest pages and appearance blogs.

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“The adeptness of amusing networks to launch, advertisement and instantly reinforce the believability of a trend has accelerated the old action of trend development by an about boundless factor,” says Ryan Mathews, a adviser and futurist. “The aisle is the same, but the ride is a accomplished lot faster and bumpier.”

The flamingo’s ride began way aback in 1957, back a adolescent clear artisan with the applicable name of Donald Featherstone created a artificial blush flamingo for Union Products, which Sears offered in its archive for $2.76 a pair. Suburbanites snatched them up as backyard ornaments, and they anon became “widely reviled as the dregs of bad taste,” as a New York Times adventure put it back Union Articles bankrupt in 2006.

The ballyhoo bent the absorption of beat administrator John Waters, whose 1972 blemish blur “Pink Flamingos” boasted the tag band “An exercise in poor taste.” Flamingos were briefly a amulet of gay ability but abundantly petered out, with few aching back Union Articles bankrupt its plastics factory.

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Then, in June 2014, a rebirth—thanks to American appearance artist Marc Jacobs, who put flamingos all over a Spring 2015 accumulating that included a atramentous glassy abstract flamingo adviser jacket. Added labels, such as Bottega Veneta and Gucci, followed suit, and back Prada apparent a flamingo-themed aroma in 2015, a atom was ignited.

Fashionistas flocked to the bird—”flamingo” derives from the Spanish chat for “flame-colored.” Celebrities afresh activated rocket fuel: At Taylor Swift’s 2015 Fourth of July party, the pop brilliant and her Instagram-friendly pals, like archetypal Gigi Hadid, frolicked on inflatable flamingos.

Retailers, atrocious for a abiding affair amidst blah sales, jumped on the trend that aforementioned year. Target absitively to affection flamingos in its new Pillowfort brand—sheets, towels and added accessories for kids’ bedrooms. The items did so able-bodied that the banker bound loaded up the arrangement bins at the advanced of the abundance with flamingo napkins, string-up lights and baptize carafes. Target now offers added than 100 flamingo products.

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“We didn’t apperceive how big it could be,” says Julie Guggemos, Target’s chief carnality admiral for artefact architecture and development. “Then, as the trend accelerated, we capital to acknowledge faster.”

Over in Britain, John Lewis abounding some flamingo basin inflatables in April 2016 and was overwhelmed, affairs out in eight weeks, according to client Lisa Rutherford.

Inspired, John Lewis went abounding flamingo this year: allowance wrap, bank towels, lights, wallpaper, change glasses, notebooks, pencil cases, napkins, aprons and ties. And, of course, artificial garden ornaments (now two for $26). Flamingo artefact sales in Rutherford’s administration accept added than doubled, and inflatable sales are up 700 percent. The alone artefact barrage that’s done as able-bodied in contempo anamnesis is Brilliant Wars merchandise.

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“The bulk of articles it lends itself to is surprising,” Rutherford says.

And it’s not aloof bargain trinkets: Nordstrom offers flamingo cottony scarves for $170, while Kate Spade does a ample tote bag for $379. Crate & Barrel’s blue CB2 adjunct appearance flamingos in its new accord with British artist Matthew Williamson. And acceptable luck award that Givenchy flamingo dress—it’s awash out at Nordstrom.

But as Mathews, the futurist, notes: “Trends can be dismantled at the aforementioned acceleration they are created.” Target’s Guggemos says they’ve peaked.

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She senses they are already actuality replaced by the apprehensive cactus, now trending on the web. Cactus boxers, anyone?

— Bloomberg News

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