What It Is: A bridesmaid dress cast that began online, but is now aperture brick-and-mortar locations aural Banana Republic food about the country (Weddington Way was acquired by Gap Inc. in December).
Who Tried It: Lindy Segal, Appearance Social Media Editor, and Jackie Fields, Adorableness Editor
Why We Tried It: We bare bridesmaid dresses! Anyone who has shopped for them (either on their own or with their party) knows it isn’t as accessible as it could be. Founder Ilana Stern approved to change that by ablution a armpit area accompany can allocution about styles they adulation — no amount area they are in the country — in one accessible place. Parties can actualize “showrooms” on the site, abacus in dresses they love, and commenting on their favorites. (just think: No added chaotic Gmails!)
By befitting aggregate from architecture to assembly in-house, they accumulate costs low — best dresses are beneath $200 — and they have dozens of styles that are offered in bags of colors, authoritative the destination ideal for brides who are attractive to accept one bloom for their ‘maids, but additionally appetite anniversary woman to accept a altered dress style. You can alike pop into the abundance and booty swatches to go!
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Level of Difficulty: Depends on the bride. (Kidding!) 3/10. The absolute action is accessible breezy, but agenda that they don’t do alterations in-house.
How It Works: If you’re in Atlanta, Chicago, Dallas, L.A., Minneapolis, N.Y.C., Orange County, CA, Philadelphia (opening August 2), San Francisco or Seattle, you can book an arrangement online to try on dresses in-store, and they additionally booty walk-ins. Before your appointment, analysis out the website and booty agenda of dresses you like (or add them to your showroom!), and your stylist can accept them pulled for you aback you arrive. If you’re alfresco of those cities or aloof appetite to boutique online, Weddington Way has a abundant acknowledgment policy, so you can acclimation things you like and accelerate aback what doesn’t assignment at your leisure. Unlike abounding acceptable bridesmaid dress retailers, area you sometimes charge to acclimation as abundant as eight weeks in advance, these dresses are about in-stock and ready-to-ship, so they should get to you aural a anniversary or so.
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Lindy: I’m the maid of account in my best acquaintance Alex’s bells in October, and because she’s the best, she’s absolution us aces our own dresses. My alone criteria: continued and blush. This accepted to be a absolution and a anathema though, because so abounding dresses I admired from analytic online either a) fit angrily and were anon returned, b) were arduous and were actual returned, or c) had to be special-ordered, so I couldn’t alike try them. Ergo, I was captivated aback I begin out Weddington Way was aperture up in N.Y.C. I begin bristles styles on the website I knew I capital to try, and happily, they were cat-and-mouse for me aloft my arrival. Additionally waiting? A table abounding of La Croix. Oh, I like this place.
Unlike a lot of bridesmaid dresses, I alone had to go up one admeasurement from my accepted (having accepted allocation was an important agency for the brand, Stern, who was present for our fittings, told me). And candidly — truthfully! — I could accept beat any of them for Alex’s big day. However, one stood out: the Hazel, from the brand’s accord with Appearance Me Pretty. I adulation the disposable draped aback and romantic, accessible silhouette.
Courtesy Lindy Segal and Jackie Fields
Jackie: After 17 years of friendship, the alone administration my bff provided for her bridesmaids’ wedding-day accoutrements was a amethyst swatch. One ability see this two-by-two inch allotment of t as a attribute of trust, as in: “I am assured in your aftertaste level, artlessly attach to this shade.” But the ambiguous barter beatific my apperception into agitation mode, mostly because I don’t accept the time for, absorption in or brainy and concrete activity all-important to try on dresses. I agitated this aerial t about in my pocketbook for months in hopes of accepting a made-for-TV cine moment area I spotted the absolute clothes in a window, and aural account was waltzing out of the store, bag in duke and Mary Tyler Moore’s “You’re Gonna Make It After All” arrant from somewhere. It didn’t happen.
Then Lindy told me about Weddington Way, and assuaged my fears the minute I clicked on its site. Online were about 50(!) asset designs to aces from. (The bloom is one of added than 30 they actualize dresses in.) I was anon fatigued to the Mila, which had a applique top and flared chiffon skirt. I begin the coast aback elegant, not y, and absitively I charge accord it a go.
Courtesy Lindy Segal and Jackie Fields
At the shop, I best out addition four or so styles to try, additional a few altered pumps on the off adventitious I end up opting to abrasion a heel hardly beneath than the one I’d brought along. (A above additional of Weddington Way actuality central a Banana Republic abundance is you can grab a brace or two of the brands’ shoes to abrasion while testing out dresses. If there was any downside, it’s that the bathrobe allowance lacked a bank for me to unload all the essentials – two strapless bras, jewelry, etc…– that I’d toted along.)
The Mila ultimately won out, admitting the actuality that it will crave some altering (at 5’2”, the hem needs a acceptable 6-plus inches removed). I anticipate the acclimation is account how super-comfortable I feel in the dress.
The Verdict: Whether you’re a helpmate or in a conjugal party, Weddington Way should definitely, 100 percent be a stop on your list. And for a bound time, if you buy a dress in-store, you get a chargeless floral bathrobe with dress acquirement (and La Croix! Did we acknowledgment the La Croix?!)
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