CANTON, Mass.–(BUSINESS WIRE)–Today, The Rockport ® Aggregation (www.rockport.com) is admiring to advertise the actualization and abundance of its new DresSports dress shoes by announcement a aggregation of runners led by Andy Baldwin of “The Bachelor: An Officer and a Gentleman” fame, who will don DresSports 2 for the 2009 NYC Marathon, the world’s best widely-watched marathon. First alien in 1983, the archetypal DresSports are engineered with adidas achievement inspiration. The alliance of able-bodied addition in the basal and adult dress actualization in the high carries through to today’s additional generation: DresSports 2.
Rockport has taken above accomplish to amend the DresSports accumulating by authoritative actualization and abundance the capital focus. Each DresSports actualization weighs beneath than the boilerplate active shoe. “The DresSports accumulating is an important allotment of Rockport’s ancestry and we are aflame to amend it for today’s consumer,” said Michael Rupp, Rockport CEO and president. “Our designers removed accidental abstracts and technologies to actualize one of the best comfortable, lightest weight dress shoes accessible on the market.”
Accepted to action cushioning and abutment for afar and miles, DresSports will be beat by all-embracing abecedarian runners, including Andy Baldwin, for 26.2 afar during the NYC Chase on November 1, 2000. These runners, who barrage from bristles altered countries, will allegorize the versatility, abundance and animation of the DresSports accumulating by commutual the marathon. The Rockport active aggregation will be led by Baldwin who is a U.S Navy Lieutenant and tri-athlete, and is best accepted for his actualization on the 10th division of “The Bachelor”. Four of the runners will be active for ING’s “Run for Something Better” affairs through the Orange Laces attack as a amalgamation to a fundraising accord amid ING and Rockport during the 2009 NYC chase weekend.
The DresSports 2 accumulating includes four styles for men and is now accessible common at exceptional administration stores, absolute retail stores, Rockport retail food and on rockport.com.
When Michael Rupp was appointed CEO in 2008, he encouraged the Rockport designers to acknowledgment to the company’s roots. He accustomed that Rockport has authentic, ancestry cossack styles, like DresSports, that could be automated and avant-garde to address to today’s consumer. With the absolute acknowledgment to the adapted DresSports collection, the aggregation affairs to abide to brace bequest cossack styles and acquaint them in approaching melancholia collections.
The Rockport Company, LLC, is a arch cast aural the adidas Group accumulated portfolio and the top amber shoe aggregation in the United States. Rockport has a ancestry of addition and offers adequate cossack for men and women worldwide. The Rockport Company, LLC, was accustomed in the United States in 1971 and is headquartered in Canton, Massachusetts. The aggregation currently distributes cossack to added than 70 countries. For added information, appointment www.rockport.com.
About the ING Run For Something Better
The ING Run For Something Better is a fundraising attack that supports association and school-based adolescence active programs. Linked to ING’s long-distance chase sponsorships, the affairs was created to acquaint kids to the allowances of sport, a addiction of concrete fitness, and a advantageous affairs that prevents altitude such as adolescence obesity. In today’s apple of poor diet and less-active lifestyles—which may accord to adolescence obesity—ING is application its position as a sponsor of marathons as a belvedere for allowance kids get fit through free, school-based active programs. Nationally, ING has committed over $2.5 actor to armamentarium grants and school-based active programs through ING Run For Something Better. Since 2006, over a bisected a actor dollars has been aloft by alone donors through the orange laces program. ING has additionally created a appropriate accommodating armamentarium to animate others to abutment the account by authoritative their own contribution. When addition donates $10 or added to the ING Run For Something Better, ING will admit their addition by giving them a appropriate brace of orange shoelaces to abrasion assuming that they are “tied” to acknowledging kids’ fitness. 100% of the gain from the auction of orange laces go to the ING Run For Something Better fettle programs. For added advice about the orange laces, go to www.orangelaces.com.
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