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NEW YORK–(BUSINESS WIRE)–JA Accoutrement Corp. and J. C. Penney Company, Inc. (NYSE: JCP) today appear the barrage of JOE Joseph Abboud, a absolute accumulating of Men’s sportswear, shirts, ties, tailored clothing, outerwear and footwear. Launching at JCPenney in September 2009, JOE Joseph Abboud – endemic by JA Accoutrement Corp., owners of all-around affairs cast Joseph Abboud – creates a “neo-traditional” affairs class in Men’s that caters to barter gluttonous artist casual, business accidental and chic accoutrements at affordable prices.

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“We accept been developing a action to position our all-around cast in these amount segments for absolutely some time and consistently acquainted that appearance and affordability should go duke and hand. JCPenney accustomed us to do what we do best – actualize affection appearance accouterment men appetite to abrasion – while authoritative it accessible,” said Marty Staff, admiral and arch controlling officer, JA Accoutrement Corp. “We anticipate that JCPenney has apparent amazing anticipation and administration in bringing artist appearance to their customers. We appearance this action as visionary, and answering the needs of consumers. ”

“Partnering with Joseph Abboud builds on our charge to bear aberrant artist appearance and affection to barter at affordable prices,” said Steve Lawrence, controlling carnality admiral of Men’s accoutrement at JCPenney. “In acknowledgment to the arising charge of men gluttonous well-known, high-quality brands, we are dispatch up our appearance – authoritative a acclaimed artist cast attainable to the abstinent customer at an incomparable value. This barrage underscores JCPenney’s success in carrying brands that affect and accredit barter to accept the artist appearance they appetite at prices that accomplish faculty for their budgets.”

Highlights from the Fall 2009 JOE Joseph Abboud Collection:

JOE Joseph Abboud Accouterment includes classic, 100 percent affection shirts in absolute patterns such as tonal plaids and different stripes, 100 percent affection sweaters and vests in textured argyles, ottoman ribbed and Fair Isle jacquards, and able 100 percent affection Bedford bond trousers, dressier flat-front trousers and accidental 100 percent affection jeans. All items ambit from $50.00 to $60.00.

JOE Joseph Abboud Tailored Accouterment appearance adult suiting separates and sportcoats. Suiting separates are accessible in three styles – a two-on, cleft accessory anorak and analogous blow in both atramentous and amber accomplished band stripe, and a blah herringbone two-on, ancillary aperture anorak with a aiguille accessory and agnate pant. Jackets from this accumulating retail for $240.00 and analogous pants for $120.00. The two-on sportcoats with a centermost aperture accept a beautiful sueded accomplishment and are accessible in three colors – black, tan and brown. Sportcoats retail for $200.00.

JOE Joseph Abboud Outerwear comes in several styles including microsuede bombers, absolute pea coats and on-front car coats. Retail prices ambit from $140.00 to $180.00.

The barrage of JOE Joseph Abboud will be accurate by an all-encompassing business attack including advertisement and book apparatus as able-bodied as advancing online promotions via www.jcp.com.

About JA Accoutrement Corp.

The Joseph Abboud Cast embodies adult American appearance for acceptable menswear. The Joseph Abboud cast instills aplomb through tailored collections and different accouterment that are crafted from the world’s finest fabrics and authentic by above fit, aberrant affection and arresting comfortable style.

Since 2004, the Company has fabricated a acknowledged alteration from men’s accouterment artist to all-around affairs brand. Joseph Abboud can now accouterments a man in appearance throughout his absolute life, acknowledgment to curve of accouterment for men and boys and a growing accumulating of accidental wear. In addition, the Company has an accretion cosmos of articles alignment from baggage to cossack to eyewear to home furnishings. Abboud cast names accommodate Joseph Abboud, JOE Joseph Abboud, Joseph Abboud BOYS, and Joseph Abboud Home.

Joseph Abboud branded articles are accessible in above administration food and specialty food throughout the United States, China, Indonesia, Canada, Japan, and Taiwan, as able-bodied as added countries.

About JCPenney

JCPenney is one of America’s arch retailers, operating 1,101 administration food throughout the United States and Puerto Rico, as able-bodied as one of the better accoutrement and home capacity sites on the Internet, jcp.com, and the nation’s better accepted commodity archive business. Through these chip channels, JCPenney offers a advanced arrangement of national, clandestine and absolute brands which reflect the Company’s charge to accouterment barter with appearance and affection at a acute price. Traded as “JCP” on the New York Stock Exchange, the Company acquaint acquirement of $18.5 billion in 2008 and is active its cardinal plan to be the advance baton in the retail industry. Key to this action is JCPenney’s “Every Day Matters” cast positioning, advised to accomplish deeper, added emotionally apprenticed relationships with barter by absolutely agreeable the Company’s about 150,000 Associates to action encouragement, accommodate account and affect barter every time they boutique with JCPenney.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5941374&lang=en

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