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If there’s one chat that springs to apperception aback the name Matthew Williamson is heard, it’s prints. The 45-year-old artist is acclaimed for his use of d, ablaze and boho chichi designs and believes every woman should own a blooming apparel that oozes appearance and personality; ‘Something that sets you a from anybody abroad and ensures all eyes are on you,’ he explains, aback we met to altercate his latest venture.

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The Maner-born designer’s latest adventure isn’t a new Debenhams collection, or a home accoutrement range. Instead, Williamson has lent his name and aesthetic skills  (his own painting is used) to NIVEA to actualize a bound copy Black & White deodorant.

“It’s been a lovely, simple project,” says Williamson. “It’s a cast that I’ve become so accustomed over the years. That iconic dejected tin with the white logo – it reminds me so acerb of my mother, a NIVEA consumer. I additionally adulation the abstraction of my assignment diversifying and actuality acclimated in altered means above fashion.”

Williamson is acclaimed for his prints – and generally draws on nature

The architecture on the NIVEA artefact was corrective by Matthew Williamson himself

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Of advance it’s Williamson’s appearance that he’s best recognised for. He may’ve removed himself from the London Appearance Week agenda two years back, but that’s not to say Williamson isn’t still a top dog aural the British appearance industry.

He never struggles to get A-listers to be apparent in his wares: Sienna Miller’s a adept fan, as is Fearne Cotton, Nicole Scherzinger and Ellie Goulding. Hollywood stars such as Laura Dern and Lindsay Lohan accept stepped out in his designs in the past, too.

But his best win has to accord to the Duchess of Cambridge. Kate has beat both a affable blah ache about-face and a bifold ed absolute covering from the brand.

The Duchess of Cambridge wears Matthew Williamson in November 2015 [Photo: PA]

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Williamson’s dabbled in menswear but his accurate adulation charcoal womenswear. He tells us he loves bathrobe women and allowance them feel the best they can – a affection that goes aback to his childhood, aback he would watch his mother aces out her outfits.

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‘My mum was a big influence, a huge lover of attractive acceptable and authoritative the best of herself. I was absorbed with her ritual of accepting ready. That was absolutely why I started out in fashion. I adulation the angle of allowance women feel abundant about themselves through their clothes.’

But his clothes are expensive. An black clothes will set you aback about £1,400 – a abrupt sum that best women artlessly can’t afford, alike if they adulation the label. Which is why Williamson’s Debenhams accumulating has consistently been so able-bodied received.

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The artist is bent not to be a appearance snob. A amount tag shouldn’t be a blocker, says Williamson, which is why he teamed up with the aerial artery administration abundance 15 years ago – and continues his collaborative accomplishment today.

“I’m a absolutely common designer. I anticipate you can accept acceptable architecture at altered amount points. This has been a abundant accord that’s formed for abounding years. The action is the same, it’s aloof a altered amount point.”

Williamson has artist a bound copy NIVEA abrasive as his aboriginal adventure into the apple of beauty

It’s not aloof Williamson’s compassionate of affordability that sets him a from added designers. He understands that trends are acceptable beneath and beneath important – a movement that Williamson attributes to amusing media.

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“People are acceptable their own editors and curating their own belief on Instagram of what they’re absorbed in,” he explains. “They’re authoritative the trends rather than appearance magazines and designers cogent them what to wear. That’s area we’re going.”

So, what’s aing for Matthew Williamson? While his adulation of appearance continues to burn, he’s absorption added attentively on interiors and afresh busy a auberge in New York.

“Interiors has been a affection of abundance for as continued as I can remember,” he tells us. “I admired painting my allowance as a little boy. So that’s area I’m affective to now, that abstraction of – whether it be a auberge room, or a ambit of wallpaper or furnishing, it’s all allotment of the aforementioned apple for me.”

Matthew Williamson’s Bound Copy NIVEA Black & White abrasive is accessible from August 15 at Boots, Superdrug and added above retailers. 

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