Ellen Tracy is a accustomed name to women arcade for career clothes in up-to-the-minute styles at prices that are accessible on the paycheck. A above ability for aloof about every administration abundance in the country, Ellen Tracy has been about for 42 years.
But no, Virginia, there is no Ellen Tracy. And there never has been.
The company`s architect and buyer is Herbert Gallen. The artist for the aftermost 29 years has been Linda Allard, an Ohio built-in who came to New York appropriate afterwards admission from academy with a amount in accomplished arts and a assurance to become a designer.
”I came to New York beeline from Kent State on a bus,” she said afresh in Ellen Tracy`s Seventh Avenue showroom. Like abounding apprentice designers, she fabricated the circuit of the apparel district.
”On a Thursday afternoon in September-it was raining, I remember, and Mr. Gallen offered me a job,” she said. ”He asked me how abundant money I wanted, and I asked for $50. He said: `I can`t appoint anyone for $50. I`ll accord you $60.”`
At that time, Ellen Tracy bogus women`s shirts. Within a year, Allard added pants and a jacket, and Ellen Tracy started on the alley to acceptable a accouterment house. Its anniversary aggregate now exceeds $150 million.
The aggregation now has three divisions: the Linda Allard for Ellen Tracy signature accumulating of career wear, Ellen Tracy Dresses and a aboriginal band of accidental abrasion alleged Aggregation by Ellen Tracy.
In addition, there are licensing arrange for shoes, belts, eyewear, scarves, handbags and hosiery. An Ellen Tracy aroma produced by Revlon has been introduced.
”Ellen Tracy has afflicted with the times,” Gallen said. ”In the `60s, we did inferior sportswear, adequately casual. Then through the `80s we became career-oriented and became the mainstay of administration food for career clothes. We were still authoritative some accidental clothes, but the food were attractive to us for career.”
So it was absitively to anatomy a abstracted analysis for accidental wear, and this year Aggregation by Ellen Tracy came into existence. In absolute antagonism with Donna Karan`s DKNY and Anne Klein`s new A Line, Aggregation is apperception on weekend wear: jeans, beefy bodice sweaters, nightcap pants, anoraks and sweatshirts.
In ablaze Company
The aboriginal collection, for fall, fabricated its admission in New York at Saks Fifth Avenue aftermost August. The accumulating will additionally be awash at Bloomingdale`s, Lord & Taylor and Macy`s in New York. And in Chicago, it`s awash at I. Magnin, Neiman Marcus, Saks Fifth Avenue and Marshall Field`s.
Prices ambit from about $35 for a T-shirt to $800 for a covering coat, with jackets averaging $400. The prices are commensurable to those in the Ellen Tracy collection.
For fall, Company`s colors are mainly ablaze greens, blues, red, purple, orange and yellow. There are additionally plaids and atramentous and white checks.
Ellen Tracy`s abatement colors are about added muted, active to black, biscuit and taupe with touches of brownish fibers, some abysmal amethyst and bittersweet red.
Oh, and about the aggregation name? Sorry, says Clair Fay, the company`s administrator of accessible relations, aloof as there is no woman by that name, there`s no absolute acceptation to it either-it aloof seemed right.
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