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Plus-size shoppers, booty note: Walmart bought plus-size ELOQUII authoritative the cast the latest accretion in Walmart’s following to accompany digital-native brands beneath the Walmart umbrella. Last year, Walmart bought both Modcloth, Bonobos, and several added digital-first startups, as allotment of a beyond accomplishment to differentiate its offerings from Amazon.

For those unfamiliar, ELOQUII is a four-year-old plus-size accouterment startup that offers workwear, occasion-wear, denim, and accidental pieces in sizes 14-28. ELOQUII Founder & CEO Mariah Chase (as able-bodied as all of the company’s employees) will accompany the Walmart aggregation as allotment of the acquisition.

“We are aflame to be in the aggregation of added brands in the Walmart eCommerce family,” reads a blog column on the ELOQUII website. “Brands that are aition categories and innovating such as Bonobos (did you see they launched continued sizes?), Jet.com, ModCloth, Moosejaw and more. We anticipate they’re appealing cool. Plus, Walmart eCommerce is attractive to the approaching and alike has its own tech incubator, Store No 8, that’s launched new companies like Jetblack. We are aflame to be a allotment of their innovation.”

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According to ELOQUII, aing the Walmart ancestors will accommodate the cast with “operational leverage.” As of now, there are no affairs to advertise ELOQUII at Walmart food — in added words, it’s business as accepted for any plus-size shoppers on the coursing for affordable business accidental pieces.

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