Lisa Brewer grew up on grunge. Now her babe and added girls her age can, too.
The Destin citizen clearly launched Girl Grunge, an online accouterment abundance for adolescent and boyhood girls, a few weeks ago. Brewer grew up in the ’80s and ’90s, aback grunge was a accepted style.
“We still see elements of grunge today,” Brewer said. “It’s in men’s accouterment and women’s clothing, but there’s annihilation out there for adolescent girls, so I anticipation maybe this could be a alcove we could tap into.”
Brewer has accouterment for auction at GirlGrunge.com and hopes to aggrandize the online abundance into a pop-up boutique or brick-and-mortar in the future. She will appear her aboriginal barter appearance in October to boutique for bounce clothing.
‘WOULD YOU WEAR THIS?’
Ava has never played with dolls. She doesn’t bedrock pink, and she won’t abrasion dresses.
Brewer’s 10-year-old babe aggressive the abstraction abaft Girl Grunge. Ava is the youngest of four daughters in the family.
“Shopping with her is a challenge,” Brewer said. “It’s an all-day thing. I’ll see her over to the boys’ side, and I’m like, ‘The being on the boys’ ancillary is so cool, why don’t they do it on the girls’ side?’”
Girl Grunge appearance abounding of the styles Ava loves, such as hoodies, clear T-shirts, camouflage, afflicted denim, checkerboard and tie-dye. During the warmer months, Brewer suggests sleeveless hoodies, denim skirts with acerbic ablution or cutting and sleeveless denim jackets.
“Everything doesn’t accept to be beam and bows and pink,” Brewer said. “When your girls are activity adequate and adulation what they’re wearing, it builds their self-esteem and their confidence.
“We all feel acceptable aback we’re cutting article we’re adequate in.”
Girl Grunge appearance broad brands, such as Hayden Los Angeles, Kavio, Royal Apparel, Orangeshine and Vanilla Monkey. Aback it comes to which items Brewer purchases, she consistently consults her No. 1 client.
“I consistently ask my 10-year-old, ‘Would you abrasion this?’” Brewer said. “I’ll get yeses and nos. I consistently appetite her approval in the end.”
‘DRESSING LIKE WOMEN’
Brewer wants parents to accumulate an accessible apperception about grunge clothing. Although the appearance started out as a alienated account to go adjoin the norm, Brewer thinks it’s a fun attending that’s age appropriate.
“Sometimes I’ll attending at adolescent girls, and they’re bathrobe like women,” Brewer said. “I anticipate that little grunge-inspired apparel are still actual conservative, but fun.”
The accouterment is affordable, but affection is a top priority, Brewer said.
“Sometimes if I’m arcade with my babe and we stick to a lower amount point, the accouterment is not abiding as continued as it should,” Brewer said. “I’d like my barter to be able to ablution and wear, bandy things in the dryer and not accept to dry clean.”
Brewer’s earlier daughters ambition she’d started Girl Grunge aback they were younger. Brewer didn’t feel accessible to aback then. Now she does.
“I’ve consistently capital to accept my own business and aloof didn’t accept the aplomb to do it,” Brewer said. “I capital to do article with the ancestors and accept fun with the girls. It’s aloof the absolute time for me to do it.”
Brewer would don a head-to-toe grunge ensemble appropriate now if she could. She misses those days, she said. She occasionally incorporates grunge-inspired pieces into her outfits, such as cuffs and chokers.
For now, she’s vicariously active out her grunge dreams through her daughter.
“I aloof appetite to accompany it aback in a attenuate way,” Brewer said. “Maybe some parents will acknowledge that.”
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