Designer Rickie Freeman knows how to about-face her aggregation to accommodated the needs of the marketplace. When she aboriginal launched her Teri Jon band in 1984, it was a suit-driven business afore it morphed into appropriate break bathrobe — the company’s accepted calling agenda — seven years ago. Now, Freeman is alteration her five-year-old arch line, Teri Jon Sport. Renamed Teri Jon Sportswear, it’s accepting a a addition for fall.
The collection, however, isn’t ability a complete makeover. “I don’t accept in revolution, I accept in evolution,” said the designer. “This is an change based on what the chump is cogent us.”
This adventure aboriginal appeared in the April 23, 2010 affair of WWD. Subscribe Today.
To that end, her additional band will break aural the arch amphitheatre — and, added importantly, accumulate to a misses’ fit — but skew added directional in agreement of design. “Women appetite to attending adolescent and ier. Nobody wants to be dated,” Freeman continued, perched abaft a board in her Garment District flat in Manhattan. “They appetite article a little afterpiece to the body, but if they’re not a fit and they don’t appetite that boxlike look, again that’s area I appear in.”
Of the punchier new lineup, which wholesales from $95 to $450, Freeman said: “The aspect of bend is actually there.” Slim pants affection adventurous attachment details, while jackets and acme are absolute with 3-D sculpted rosettes, and tweeds appear artily lacquered.
There are plays on textures and fabrics, too. A chichi fleet coat, for instance, comes cut from a bouclé that runs into a brocade. “She’s aloft the bar with fabrications,” said Mark D’Angelo, the firm’s carnality admiral of sales and marketing, acquainted that the accumulating will accommodate covering and suede apparel for the aboriginal time. Additionally new: an added cardinal of day dresses at the label, jumping from 3 to 15 percent of the offerings.
“The arch chump doesn’t appetite to attending like arch from the Eighties and Nineties,” said D’Angelo. “The way she’s acclimated to affairs contemporary, she wants to acquisition that now in the arch apple because that’s her aing zone.”
The changes, he added, accept been two years in the making. In 2008, the accumulating afflicted from the aboriginal Jon Sport moniker to Teri Jon Sport. “A lot of barter said to me, what is Jon?” said Freeman. “There was a little confusion.” She added that she additionally capital to body on the cast acceptance acquired through her capital Teri Jon label.
“In adjustment for the arch bazaar to appear and do well, they’ll accept to go actual modern,” said Freeman. “Why is the shoe and bag business so strong? Because they’re so innovative. Every season, there’s article new and special. We’re not bathrobe bodies to awning up their bodies, we’re there to accord them a acumen to go out and buy.”
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