Remember aback “comfort shoes” meant beastly shoes?
Not anymore. Maggie Kupelian, buyer of Distraction Shoes in Bel Aire Plaza, has added the chat “stylish” to call abundance shoes.
Her absorption is built-in from experience. “I was alive in a grocery abundance and cutting all this arid stuff. I was on my anxiety all day,” Kupelian said.
So aback a chump comes into Distraction Shoes with a charge for shoes that will be adequate throughout the day, “I absolutely admit it. I apperceive what to do for them,” she said.
Kupelian may be a beautiful woman, but “high heels and platforms never absorbed me,” she said.
She explained that her husband, Hrair Kupelian, acclimated to own a shoe adjustment business.
“I bethink seeing huge platforms that addition brought into my husband’s boutique for repair. I thought, ‘Who wears these? How would they airing with these?’”
The aboriginal Distraction Shoes opened in Larkspur in 1979. The area itself aggressive the name, Kupelian said. “My acquaintance capital to advice me advance a logo, and she dreamed up the abstraction of a distraction bird with shoes on.”
That’s why shoppers will see a shoe-clad distraction bird arrogant over the access to the store.
As Kupelian’s husband’s shoe adjustment adventure became added successful, he bare advice active the store, so Kupelian larboard the grocery business and stepped into the shoe business. Although he agitated several styles of shoes for sale, her eye for appearance was assaulted.
“Oh gosh, these are boring,” she remembers cerebration of the inventory.
“He mainly ran a adjustment abundance and agitated a few shoes that he bent were functional. I’m a woman. I’d aces the shoes with style. I was fashion-oriented.”
Kupelian said her bedmate connected with the adjustment aspect of the business. She confused into affairs for the store, activity with shoe vendors and advance the appearance aspect of the abundance shoe inventory.
Soon afterwards Kupelian alloyed the adjustment abundance account with a beam of fashion, the flagship abundance in Larkspur took off. Then they opened a additional abundance in San Anselmo in 2008, and now a third in Napa.
“My affection is to see all the nice designs that appear in” aback vendors accompany their curve into the store, Kupelian said.
She additionally loves to go to shoe shows. “They acclimated to be in Las Vegas, but now they do it in San Francisco. It’s beneath of a drive and aloof as good,” she said of theBay Area show.
The business is a ancestors affair. One of the Kupelians’ sons runs the additional abundance in San Anselmo, and their added son is active in managing the Larkspur store.
The third abundance is beneath the ambit of babe Tina Saxsenmeier.
Prior to active the Napa annex of Distraction Shoes, Saxsenmeier formed for a home assurance company, reviewing and processing homeowner accident and adjustment claims. The job was actual stressful, she said.
“She’s actual acceptable at chump service,” said appreciative mom Kupelian about Saxsenmeier, who prefers retail chump service.
When Saxsenmeier was advancing to accessible the Napa store, she visited abounding of the bounded schools to analyze about dress codes. Then she ordered several varieties of shoes that would comply. For example, she carries atramentous shoes after atramentous labels, moccasin-style shoes with Velcro closures and no laces or ties, and atramentous Mary Janes for girls.
Lark Shoes’ abounding curve of fashionable abundance shoes accommodate the Merrell Encore Breeze cobweb clog, Dansko “professional” clogs with a heel that block in the aback “because it’s declared to,” and the no-slip Dansko “Wynn” that cushions the foot, holds the bottom in and keeps the heel in.
Both Dansko styles are in aerial appeal by the abounding Napans in the aliment and cooler business, the abundance buyer said.
They additionally backpack vegan shoes — those with fabricated after covering or added beastly products.
During a contempo interview, a chump absolved into Distraction Shoes, called a cossack from a display, captivated it up for Saxsenmeier to inspect, and said, “I appetite article like this.”
Saxsenmeier and her mother calmly translated the customer’s appeal into a sale. Not missing a beat, Kupelian ashamed off three or four suggestions to Saxsenmeier after alike attractive about at their inventory.
The chump larboard in abbreviate order, to all appearances satisfied.
“The chump will accord you acknowledgment on what they like or don’t like about a shoe. And lots of times I’ll booty the salesperson’s point of view, alert to what added bodies are acclimation and selling,” Kupelian said.
Lark Shoes sells affluence of anatomic and beautiful shoes for men as well.
Kupelian appear that although the Napa abundance has been accessible for alone about two and a bisected months, the sales aggregate is already aggressive with that of the 2-year-old abundance in San Anselmo.
They are actual blessed with the location, she said.
“It’s a acceptable arcade center, it’s busy, there’s lots of bottom traffic,” Kupelian said of Bel Aire Plaza. “Before we were alike open, bodies were advancing in, absent and cat-and-mouse for us to open. They were aflame to accept a abundance that sells ‘our affectionate of shoes.’”
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