Say Yes for Beneath opened afresh in Cabin John Mall. Owner Pamela Vito sells artist bells dress samples to acquiesce brides to pay beneath and still attending abundant on their bells day.
Photo by Peggy McEwan/The Almanac
Pamela Vito says she sells bells gowns but what she absolutely gives her audience is a bells experience.
She is there for “her” brides, allowance them baddest the appropriate dress for their appropriate day at a appropriate price.
Vito is the owner-manager of Say Yes for Beneath in the Cabin John Shopping Mall at Tuckerman Lane and Seven Locks Road. She sells artist bells clothes samples at 30-75 percent off retail. She additionally has veils and accessories to go with her gowns.
With that bulk of banal available, Vito is able to advertise off the arbor and, sometimes, advice a helpmate with a bells clothes crisis.
Like Cassidy Busch of Alexandria.
“I had a dress and I’ve been abashed to try it on because I acquired weight,” she said.
When she approved it on, aloof weeks afore the wedding, aloof as she feared, it was too small.
“It was a bit of a bells dress crisis,” her acquaintance Anna Davis of Arlington said. “So me and her fiancée went into crisis approach and started attractive for off the arbor dress.”
After abounding buzz calls, Say Yes for Beneath was the aboriginal abundance they visited.
“[Vito] has a abundant alternative of dresses in all sizes,” Davis said. “Pamela was abundant at putting Cassidy at ease.”
And they begin a dress that fabricated anybody happy.
“It was actual serendipitous,” Busch said.
Vito stocks over 350 dresses in sizes 2-20, so she was assured about allowance Busch, alike with her bound schedule.
Here is a time band anecdotic that bound schedule: Busch met with Vito on Thursday, July 6, acquisitive to acquisition a dress, she did and got abstinent for a few alterations. She best up the accessible to abrasion dress on Monday, July 10 and larboard for her Colorado bells on Wednesday, July 12. In beneath than a anniversary she went from alternative to a absolute fit of a absolute bells dress.
“That’s what we do,” Vito said. “I begin she bare it in a anniversary and I said that’s what we do.”
Vito has been alive with brides for 35 years, she said. She and her mother, Hannelore – “it’s like Cher, alone one name,” Vito said, had a conjugal salon in Alexandria, Hannelore’s Conjugal Boutique.
“We started small,” she said. “At aboriginal we fabricated the dresses. It aloof grew and grew.”
But they bankrupt the shop, planning to retire, but afterwards about six weeks, Vito said, she couldn’t angle it. So she took an abstraction that seemed like a acceptable business administration back she was working, to advertise artist samples at bargain cost. Her years in the business helped as, she said, she knew abounding boutique owners who were accommodating to accelerate her their samples.
She brought this new abstraction into absoluteness in May back she opened Say Yes for Less.
Busch considers herself advantageous to accept met Vito.
“Pam’s been abundant and her mother is amazing,” Busch said.
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